Hair For Hope Cancer Care Initiative Promoasje troch Onedor Co. Ltd.

Hair For Hope Cancer Care Initiative Promoasje troch Onedor Co. Ltd. is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Brûns yn de kompetysje-kategory Sosjaal Ûntwerp.

BrûnsSosjaal· 2023

Hair For Hope Cancer Care Initiative Promoasje

troch Onedor Co. Ltd.

Klant: Onedor Co. Ltd.

A' Design Award yn Brûns Winner yn de kategory Sosjaal

50,348

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #141480

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Hair For Hope Cancer Care Initiative Promoasje

Hair for Hope is in hier-donaasje weldiedichheidsbarren ynisieare troch de hope stichting foar kankersorg foar kankeroerlibjenden. Dit barren is it meast ynfloedryk yn it ûnderwiizen fan jonge folwoeksenen oer it dwaan fan publyk goed. It team hat de tsjinst en de identiteit ûntworpen om de kommunikaasje en ûnderfining mei de dielnimmers te fersterkjen. Yn de takomst sil dit inisjatyf en identiteit in symboal wurde fan in oprôp ta aksje foar kankeroerlibjenden om harren ûnderfinings te dielen en foar de jongere generaasje om te hanneljen en rimpels fan ympakt te meitsjen foar it maatskiplik belang. Jo kinne de hope fan immen wêze.

De Erkenning

Oer de A' Design Award yn Brûns

Hair For Hope Cancer Care Initiative Promoasje is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Hair For Hope Cancer Care Initiative Promoasje wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Hair For Hope Cancer Care Initiative Promoasje foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Ofmjittingen & Ferpakking: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Labels: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Produksjetechnology: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Untwerpútdaging: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Undersyk: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Ynspiraasje: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Projektdoer: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Operaasjestreamferrin: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Patinten: N/A
Teamleden: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Ofbyldingskrediten: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.