The Language of Emotion and Time Taartferpakking by Jiaxin Lv

The Language of Emotion and Time Taartferpakking by Jiaxin Lv is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2023

The Language of Emotion and Time Taartferpakking

by Jiaxin Lv

A' Design Award yn Brûns Winner in Ferpakking Category

10,257

Verified Award Winner

Verify Award Status for #141472

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Language of Emotion and Time Taartferpakking

De Taal fan Emoasje en Tiid is in taartferpakkingsûntwerp dat farske blommen brûkt as in fisueel teken fan farskens. In trochsichtige blommedoaze is befestige oan de boppekant fan it pakket en kin útlutsen, iepene en losmakke wurde foar wersbrûk. Wylst de blommen bloeie en ferwelkje, kinne brûkers beoardielje oft de taart noch farsk is. De bûtenkant is makke fan recyclebere hurde karton, en de blommedoaze is makke fan ôfbrekber trochsichtich materiaal om plestikgebrûk te ferminderjen. It pakket mjit 15 by 15 by 15 sintimeter. Farske blommen ferfange linten en foegje betsjutting ta as de taart as kado jûn wurdt.

The Recognition

About the A' Design Award yn Brûns

The Language of Emotion and Time Taartferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan The Language of Emotion and Time Taartferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. The Language of Emotion and Time Taartferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flowers reflect the freshness of the cake. Flower language can convey emotions, and express your love, family affection or friendship. When buying or eating cake, users can intuitively perceive whether the cake has expired by observing the fresh state of flowers.
Dimensions & Packaging: The packaging size is 15cm*15cm*15cm
Tags: FRESHER; PACKING; CAKE; FLOWERS
Production Technology: It is made of recyclable hard cardboard shell, and the flower box is made of decomposable transparent material, which further reduces the use of overall plastic in the packaging
Design Challenge: The most difficult part of the design is to think about the relationship between people and things. The designer fully considers how the flowers are integrated with the packaging, and what the flowers and packaging mean for the application scenarios of the product. For this reason, we tried the revision of the first and last five editions. Finalize the existing shape
Research: The design fully explored the packaging structure, and the survey interviewed the opinions of flower lovers and sweet tooth lovers.
Inspiration: People think about the shelf life of food, and use written records to help sense the shelf life of things. Is there a more intuitive visual language, when people wrap flowers with ribbons, why not replace them with real flowers to reduce the use of industrial products and be environmentally friendly. At the same time, the blooming and fading of flowers also helps people perceive the shelf life. Cake as a gift, real flowers have different flower language, representing double blessing
Project Duration: The project started in Xuzhou in December 2021 and the concept work was completed in Xuzhou in May 2022
Operation Flow: The flower box is glued to the top side of the package. Gently pull out the package. The flower box has a cover and can be detached and recycled, which is convenient for users to watch the flowers carefully and keep the flower box for living storage.