Givenery Garden Handkrémferpakking by Huizi Tian

Givenery Garden Handkrémferpakking by Huizi Tian is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2023

Givenery Garden Handkrémferpakking

by Huizi Tian

Client: Shero Ching

A' Design Award yn Brûns Winner in Ferpakking Category

9,583

Verified Award Winner

Verify Award Status for #141927

View at A' Design Award Press Release Award Badge

Colors

The Design

About Givenery Garden Handkrémferpakking

Givenery Garden is in ferpakkingsûntwerp foar in set fan trije handkrémen mei ferskillende effekten en geuren. De set omfettet in kadoseal, trije yndividuele doaskes en trije aluminiumtubes. De kadoseal brûkt in deksel-en-basisstruktuer dy't in gefoel fan seremoanje tafoeget oan it iepenjen. Wyt kaartprintwurk en in taktile coating beskermje de kleur fan de yllustraasjes. De yllustraasjes kombinearje planteelementen lykas roas, madeliefke, bamboe en sipres mei in elegante skreeflettertype. Donkere toanen stypje de kalme sfear fan aromaterapyprodukten.

The Recognition

About the A' Design Award yn Brûns

Givenery Garden Handkrémferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Givenery Garden Handkrémferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Givenery Garden Handkrémferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Her work, created in 2021, is the packaging design of a hand cream. The product is mainly made up of three hand creams with different effects and tastes. Users are targeted at women aged 25-35 who have certain purchasing power.
Dimensions & Packaging: Giftbox:width276mmxdepth245mmxheight54mm. Simple box:width44.25mmxdepth130mmxheight53mm.
Tags: Packaging design, Handcream, Graphic design, Aromatherapy, Illustration
Production Technology: The design of the gift box selects the heaven and earth cover box type, which adds a sense of ceremony to the opening method and highlights the quality; White card printing and touch paint are used to further deepen the texture on the basis of ensuring the color of illustration. The small box uses the bronzing process to increase the design texture. The product body is made of aluminum tube and printed in spot color to better ensure the ink quality and color difference.
Design Challenge: In the process of illustration design, the color of the whole picture has been adjusted for many times. For a time, I was entangled in color control. I tried bright colors and dark colors respectively, and finally chose the dark color version, which is more deep and quiet, in line with the product tone.
Research: In recent years, Chinese cosmetics and aromatherapy brands have gradually risen, and high-quality packaging designs have emerged in endlessly. As a beauty brand, SHERO Ching has high requirements for the visual presentation of products. This work takes illustration as the main design object to convey elegant and natural visual impression to consumers.
Inspiration: The three essential oils of the product are extracted from a variety of mysterious plants. Therefore, the illustration design integrates a large number of plant elements such as rose, Daisy, bamboo and cypress, windbreak, etc., giving people a natural and pure product impression; And choose an elegant serif font. The dark colors of the text and the whole picture set off the French mysterious atmosphere, mobilize the sense of smell, and deepen the visual tone of aromatherapy products.
Project Duration: The project was launched in Hangzhou, China in November 2021 and completed in January 2022.
Operation Flow: The work consists of a gift box, three separately packed boxes and three aluminum cans. In terms of packaging structure, from a female perspective, it conveys the visual feeling of beauty to consumers and adds a sense of ceremony to the products.