Tuliplanet Gifts Teferpakking by Leung MukChi

Tuliplanet Gifts Teferpakking by Leung MukChi is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2023

Tuliplanet Gifts Teferpakking

by Leung MukChi

Client: Shenzhen Endess3 Culture Communication Co., Ltd

A' Design Award yn Brûns Winner in Ferpakking Category

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Verified Award Winner

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Colors

The Design

About Tuliplanet Gifts Teferpakking

Boektekst: Tuliplanet Gifts is in teferkado-doaze makke foar in Sineesk teemerk. De ferpakking is opboud om it merkelogo hinne, dat in tiger toant dy't in tulp yn 'e bek hâldt. It byld ferwiist nei it idee dat sels in tiger de tiid nimme kin om oan in blom te rûken. Tradisjonele motiven lykas in kraanfûgel, gelokbringende wolken en in teetún binne op de doaze oanbrocht. Dizze eleminten ferbine de tee binnen mei de natuer en mei it Sineeske kultureel erfgoed. It doel is om te sjen litten dat minsken dy't yn in materialistysk tiidrek libje, dochs in rêstich en geastlik momint fine kinne troch tee te drinken.

The Recognition

About the A' Design Award yn Brûns

Tuliplanet Gifts Teferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Tuliplanet Gifts Teferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Tuliplanet Gifts Teferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a tea gift box design. The design was constructed by a list of key terms such as, the metaphor of the logo "in me the tiger sniffs the rose", surrounded by a mental field, cultural inherited and tea. These ideas finally turn out to visual elements, for instance, Crane, auspicious clouds, tea garden, etc. All the elements are used for expressing the key theme - although we are living in a materialistic era, we could still have the connection between nature and spiritual world by drinking tea.
Tags: Oriental aesthetics, Chinese traditional culture, Lu Yu: Cha Jing, Tea etiquette Chinese year of the tiger, Mid-Autumn Festival
Inspiration: The founder born in the year of "Tiger". As it knows as the "king of beast"so that it becomes the key visual element of the brand. As you can see that the logo is a tulip held in the mouth of a tiger, it has a meaning of "in me the tiger sniffs the rose", the idea has also extended to the gift box design.
Project Duration: Finished in Guangzhou on August 27th, 2021

Read the Press Release