Guo Nian Hao 包装 troch Xiaohongshu is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2023

Guo Nian Hao 包装

troch Xiaohongshu

Klant: Xiaohongshu

A' Design Award yn Izer Winner yn de kategory Ferpakking

10,582

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #142120

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Guo Nian Hao 包装

Xiaohongshu's kadodoaze foar 2022 foar nijjier komt fan in leginde oer it Spring Festival. Trochgean fan 'e tradysje fan foarâlden hat Xiaohongshu in oare set fan ljocht, lûd en read taret. De kado's omfetsje in nachtljocht foar camping, Halli Galli, reade envelopes, en in read kalinderboek dat Xiaohongshu fertsjintwurdiget. Dizze kadodoaze kombineart de legindeferhalen mei trije soarten kado's, en genereart in nije ûntwerpmetoade út 'e tradisjonele kultuer. It hopet goede winsken foar it Sineeske Nijjier út te sprekken en in kultureel erfskip troch te jaan oan de nije generaasje.

De Erkenning

Oer de A' Design Award yn Izer

Guo Nian Hao 包装 is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Guo Nian Hao 包装 wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Guo Nian Hao 包装 wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
Ofmjittingen & Ferpakking: Width 345mm* Depth 285mm* Height 100mm
Labels: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
Produksjetechnology: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
Untwerpútdaging: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
Undersyk: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
Ynspiraasje: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
Projektdoer: The project was launched in Shanghai in JAN 2022.
Operaasjestreamferrin: Gifts could only be found after tearing off the riddle sealed on the cover.
Teamleden: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
Ofbyldingskrediten: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu