In Chali Meislepende Ynteraktive Eksposysje by Leung MukChi is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Izer in Evenemint en Barren Ûntwerp Competition Category.
IzerEvenemint· 2023
In Chali Meislepende Ynteraktive Eksposysje
by Leung MukChi
Client: Shenzhen Endess3 Culture Communication Co., Ltd
A' Design Award yn Izer Winner in Evenemint Category
Verified Award Winner
Verify Award Status for #142353The Design
About In Chali Meislepende Ynteraktive Eksposysje
In Chali is in meislepende ynteraktive eksposysje dy't makke is foar it teemerk Chali. De eksposysje hat tee as tema en toant Sineeske bergen, rivieren, planten en teebledsjes troch digitale projeksje en oanreitsgefoelige ynstallaasjes. Besikers bewege har troch de romte en ûnderfine it lânskip op in meislepende manier. In geursysteem lit de rook fan tee frij, sadat de eksposysje sawol fisueel, auditief as fia de rook belibbe wurdt. It ûntwerp ferbynt teekultuer, byldzjende keunst en it merkkonsept ta ien trochgeande reis.
The Recognition
About the A' Design Award yn Izer
In Chali Meislepende Ynteraktive Eksposysje is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan In Chali Meislepende Ynteraktive Eksposysje wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. In Chali Meislepende Ynteraktive Eksposysje wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
- Tags
- Digital media art, Projection mapping, Motion design, Somatosensory interaction.
- Research
- The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
- Inspiration
- With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
- Project Duration
- May 20, 2021 at K11 in Guangzhou, Guangdong, China
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