Dream of the Blue Manual Class Ferpakking foar Alkoholyske Dranken troch Jingzhang Xiao, Ru Li and Aizong Lin

Dream of the Blue Manual Class Ferpakking foar Alkoholyske Dranken troch Jingzhang Xiao, Ru Li and Aizong Lin is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2023

Dream of the Blue Manual Class Ferpakking foar Alkoholyske Dranken

troch Jingzhang Xiao, Ru Li and Aizong Lin

Klant: Jiangsu Yanghe Distillery Co., Ltd

A' Design Award yn Sulver Winner yn de kategory Ferpakking

30,923

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #142369

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Dream of the Blue Manual Class Ferpakking foar Alkoholyske Dranken

Dream of the Blue Manual Class is ferpakking foar in premium baijiu, in tradisjonele Sineeske distillearre drank. De flesse hat in triendrupfoarm en is ôfwurke yn donkerblau mei metallysk goud. It glês is sânstraald en dêrnei bedutsen mei hammerslachferve, wat in sêft en waarm oerflak jout dat liket op keldermodder. Gravueres litte in bôge sjen út de Klassike Tunen fan Suzhou en tolve wichtige mominten fan it merk. De presintaasjedoaze kombinearret blau bûnt lear mei papier mei houtstruktuer en hjitparste details. In systeem mei fjouwer koaden beskermet de ferpakking tsjin ferfalsking.

De Erkenning

Oer de A' Design Award yn Sulver

Dream of the Blue Manual Class Ferpakking foar Alkoholyske Dranken is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Dream of the Blue Manual Class Ferpakking foar Alkoholyske Dranken wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Dream of the Blue Manual Class Ferpakking foar Alkoholyske Dranken is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The product is a premium baijiu of the brand YANGHE, is ‘A living artifact in a drinking vessel, a vintage spirit in a artwork.’ The liquor is bottled in exquisite containers coloured in dark blue and metallic gold. Inspired by the concept of the ‘Arc of Time’, the designer of the bottles highlights the elements of craftsmanship and antiquity. The design is an arch from the Classical Gardens of Suzhou and the description of the twelves major events that Yanghe Group has undergone. hese engravings reflect the ingenuity of the liquor’ s artisan workshop. The body of the bottle is sandblasted before being coated in hammer finish paint. Its soft, warm coating feels like cellar mud, and is carved with Chinese characters of ‘old pit pool, old baijiu, old craftsmanship; more nucleoside and flavonoids; less quantity.’ A tribute to the ultimate in craftsmanship, exemplifying the Chinese spirit of craftsmanship.
Ofmjittingen & Ferpakking: Bottle:106 mm x 106 mm x 306 mm
Box:160mm x 128 mm x 348 mm
Labels: crafts, Baijiu, spirit, packaging, art
Produksjetechnology: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: Structured as a fracture-proof cover; painted in gold; printed on wrapped paper to show the printmaking effect.
Bottle: The sand-blasted process reflects the handmade hammered texture, with a frosted touch and like cellar mud.
Box: Using blue variegated leather with wooden textured paper, and the hot-pressed with the Yanghe 12 moments echoing the cover.
Untwerpútdaging: All greatness is created by hands! Dream of the Blue Manual Class is an aged handcrafted spirit with both cultural value and rare quality; Craftsmanship is not only a material act, but also a spiritual creation; The Manual Class is not only the ultimate good liquor, but also represents the Chinese spirit in the craft.
Undersyk: Meeting the demand for more sophisticated and high-end daily necessities. The product is a premium baijiu of the brand YANGHE, produced from 600-years-old cellars by hand. Its production process is included in China’s list for Intangible Cultural Heritage. Overall, it is of great historical and artistic value. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
Ynspiraasje: The primary colour is inspired by - "the maturing process of cellar mud: during the brewing process, the colour of the old cellar turns from yellow to dimgray, from dimgray to greyish white, and finally to jet black, and the cellar mud takes on a colourful brilliance in the sun".
The product is designed in the shape of an inherited teardrop, with a combination of sandblasting in the form of movable type printing. Manual hammering, like cellar mud, warm to the touch, with dark blue and metallic gold. The ink is hidden with sprinkles of gold, deep but not dull, rich but not heavy, echoing quality of the product, conveying deep cultural richness and promoting the Chinese spirit of craftsmanship.
Projektdoer: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Operaasjestreamferrin: The product Dream of the Blue Manual Class uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
Teamleden: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin