Kite Ferpakking troch Xi Zhao is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2023

Kite Ferpakking

troch Xi Zhao

Klant: School of Arts Chongqing University

A' Design Award yn Brûns Winner yn de kategory Ferpakking

12,146

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #142771

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Kite Ferpakking

De kite museum mooncake gift box is oars as de algemiene souvenirs. Yn dit museum's kulturele en kreative ferpakkingsûntwerp hat it team kulturele skaaimerken en Orientalske estetyske smaak te tankjen. Packaging hat bestjoerlike nivo's gefoel, mei help fan de lokale kite elemint modellering transformaasje en semantyske ekspresje, troch syn eksterne fisuele ferpakking en ynderlike struktuer fan de & quot; sicht, touch, smaak & amp; quot;, kombinaasje fan sintúchlike ûnderfining mei & amp; quot; boartsje, kin beleanje & amp; , de geast fan genietsje.

De Erkenning

Oer de A' Design Award yn Brûns

Kite Ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Kite Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Kite Ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The kite museum mooncake gift box is different from the general souvenirs. The work consists of small kite crafts, carved paper lamps and mooncake cakes, which constitute a composite gift box with three experiences, three levels and three combinations. The design mobilizes visual, tactile, taste and other different sensory echoes of traditional cultural memory, to meet the different needs of consumers in the appreciation of commemoration, participation in production, taste and appreciation.
Ofmjittingen & Ferpakking: Width:380mm Length:380mm Height:150mm
Labels: Packaging, tradition, kites, layers, crafts
Produksjetechnology: The packaging is composed of a hard cardboard external box and is printed in color. The inner small box is composed of 300 grams of special paper to make the upper printed kite pattern. Paper carved lamps are carved by traditional color cardboard hollow, and are supported by wooden frames. The internal manual material package is composed of bamboo, wire and paper, which can be used repeatedly. The packaging process is simple and easy to mass production.
Untwerpútdaging: This design breaks through common design thinking around the single dimension graphic creativity, and adopts the three-dimensional layered way to innovate. Whether the form of packaging, gift box content, material selection, or the use of visual elements, it is difficult to innovate and transform the unique cultural imprint and design semantic expression is the biggest. The team tried to restructure and reconstruct the content and form in the design, and finally realized the activation of traditional kite culture through the gift box souvenir.
Undersyk: Weifang kite in China has a long history of culture. The kite elements are used to run through the whole souvenir gift box design, breaking through the single element of the museum cultural’ s creative souvenir mode, integrating moon cake cakes, miniature kite decoration for furnishing articles and carved paper lamps into one, with the commercial and artistic nature of cultural experience, showing the design aesthetic pursuit of both modern novelty and traditional oriental flavor, making the museum cultural consumption taste more elegant.
Ynspiraasje: Weifang kite is a traditional Chinese handicraft treasure with long history and great influence. This design services for the mooncake gift box of kite museum. The design idea comes from Weifang kite and adopt a three-tier structure. The main tone of color include ' Shi Yang Jin ', ' Zhu Qing ' and ' Iris Blue '. With elements like butterfly kites, goldfish kites and goldbufo kites, it highlights the distinctive cultural symbols of Weifang, It is both practical and aesthetic.
Projektdoer: The project was commenced in Chongqing in July, 2021, completed in Chongqing in October, 2021, and exhibited in Chongqing in December, 2021.
Operaasjestreamferrin: The packaging is Rigid Box with separated lid, which is easy to operate and convenient to take out. The interior uses DIY kite material package, which is convenient for consumers to experience the craft process of making kites by themselves and interact with consumers. The materials can be used repeatedly and are green.
Teamleden: Xi Zhao, Shaoyang Ren,Gang Li,Jiaqi Xuan.