Snow Zero Drankferpakking by China Resources Snow Breweries Ltd.

Snow Zero Drankferpakking by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2023

Snow Zero Drankferpakking

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award yn Sulver Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #144346

View at A' Design Award Press Release Award Badge

Colors

The Design

About Snow Zero Drankferpakking

Snow Zero is in ferpakkingsûntwerp foar in hurd brûswetter mei in leech alkohol- en kalorygehalte. De namme Zero ferwiist nei middernacht, sjoen as sawol in ein as in begjin. It ûneinichheidssymboal op de ferpakking bringt it idee fan trochgean ta útdrukking. It sifer 0 is werjûn mei in trijediminsjonaal effekt fan floeiber metaal om in lichte en ferfrissende smaak te suggerearjen. Yllustraasjes op de flessen binne basearre op pionierjende byldzjende keunststilen foar in futuristysk uterlik. De flessen yn de foarm fan in wetterdrip kinne mûle oan mûle mei-inoar ferbûn wurde, sadat twa flessen in nij ûneinichheidssymboal foarmje. Der wurde aluminium blikjes en glêzen flessen brûkt.

The Recognition

About the A' Design Award yn Sulver

Snow Zero Drankferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Snow Zero Drankferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Snow Zero Drankferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
Dimensions & Packaging: Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm
Tags: Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
Production Technology: aluminum can and glass bottle
Design Challenge: The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
Research: In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
Inspiration: The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
Project Duration: The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
Operation Flow: With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
Team Members: Dong Yan
Weixi Zhou
Yu Zhai