Snow Draft Beer Bierferpakking by China Resources Snow Breweries Ltd.

Snow Draft Beer Bierferpakking by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Goud in Ferpakkingsûntwerp Competition Category.

GoudFerpakking· 2023

Snow Draft Beer Bierferpakking

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award yn Goud Winner in Ferpakking Category

53,797
Verified Award Winner
Verify Award Status for #144347

View at A' Design Award Press Release Award Badge

Colors

The Design

About Snow Draft Beer Bierferpakking

Snow Draft Beer is in ferpakkingssearje foar in suver moutbier fan 't fet, produsearre as in aluminium blikje en in glêzen flesse. It ûntwerp folget in minimalistyske oanpak en brûkt aurora-grien en suver wyt as haadkleuren. Linetekeningen fan mout, hoppe en wetterrippels ferwize nei de trije brou-yngrediïnten. De glêzen flesse is by de taille wat fersmelle foar in noflike gryp en is yn reliëf foarsjoen fan Sineeske kalligrafyske tekens dy't suver en fan 't fet betsjutte. De flesse befettet 460 ml en it blikje 500 ml. It unifoarme ûntwerp is bedoeld om suverens en in frisse smaak oer te bringen.

The Recognition

About the A' Design Award yn Goud

Snow Draft Beer Bierferpakking is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Snow Draft Beer Bierferpakking wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Snow Draft Beer Bierferpakking makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dedicated to the first pure malt draft beer in China launched by Snow Breweries, the series of package design is expected to highlight the pure materials and advanced brewing technology of this beer. The minimalist package design takes unique aurora green and pure white as the main color scheme, and harmoniously combines the patterns of malt, hops and water ripples to convey the pure and original taste of the beer.
Dimensions & Packaging: Bottle: 460 ml Height-257 mm,
Can 500 ml Height- 168 mm
Tags: Beer Packaging, Pure Malt, Minimalism, Calligraphy Font, Draft Beer
Production Technology: aluminum can and glass bottle
Design Challenge: To address the challenge of conveying the original fine taste of the pure malt draft beer, the package design follows minimalism, just decorated with the patterns of brewing materials to avoid redundancy. The central white label is complemented by the relief characters of Chunsheng (meaning pure and draft) in the calligraphy font, to visualize the smooth taste and purity of the beer. The bottle is elaborately treated to take on aurora green, giving consumers a higher level of aesthetic pleasure.
Research: Thanks to the technology of micron level sterile membrane filtration and the advanced process for brewing draft beer, the pure malt draft beer launched by Snow Breweries retains the nutrition and fresh taste to the utmost. Brewed only with water, malt and the select hops of Hersbruker and Czech Saaz, it therefore boasts a fresh and mellow taste, plus a pleasing wheat flavor, which redefines how pure and fresh the high end beer can be for every consumer valuing a quality life.
Inspiration: To straightforwardly express that the beer is brewed only with water, malt and hops, the series of package design uses aurora green and pure white as the main tone, and further combines the patterns of malt, hops and water ripples, as well as the font of calligraphy. It therefore creates a unified and coherent visual identity, highlights the brewing concept of purity and high quality, and also vividly channels the fresh and original taste of the pure malt draft beer.
Project Duration: The design and development of the pure malt draft beer started in Beijing, in September 2020. It was introduced to the market in China, in August 2022.
Operation Flow: The bottle is slightly narrowed at the waist for a comfortable grip and a soft vibe. It is also embossed with the Chinese characters of Chunsheng (meaning pure and draft) in the font of calligraphy, whose sleek lines visually imply the smooth taste and purity of the beer. The can package in a white tone is elaborately decorated with the line drawings of malt, hops and water ripples, giving consumers a panoramic understanding of the premium brewing materials of the pure malt draft beer.
Team Members: Dong Yan
Weixi Zhou
Yu Zhai
Hu Pan
Jess