New Year's Red Envelopes Reade Enveloppe Ferpakking by CCB Fintech Co., Ltd.

New Year's Red Envelopes Reade Enveloppe Ferpakking by CCB Fintech Co., Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Izer in Ferpakkingsûntwerp Competition Category.

IzerFerpakking· 2023

New Year's Red Envelopes Reade Enveloppe Ferpakking

by CCB Fintech Co., Ltd.

Client: China Construction Bank Corporation

A' Design Award yn Izer Winner in Ferpakking Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About New Year's Red Envelopes Reade Enveloppe Ferpakking

Nijjiers Reade Enveloppen is in set fan trije reade pakketûntwerpen makke foar it Sineeske Nijjier. De reade envelop is in tradisjoneel Sineesk kado dat brûkt wurdt om Nijjiersjûn te fieren, en de term Li Shi draacht de betsjutting fan foarspoedige dingen en gelok. Elk ûntwerp is basearre op in tradisjonele groet: de bloeiende fisk, de foarspoedige mandarine en de kalebas foar lok. De grafiken helje de foarm fan âlde Sineeske munten en kombinearje dy foarm mei elk symboal troch ienfâldige stippen, linen en flakken. Elke envelop mjit 180 by 90 millimeter.

The Recognition

About the A' Design Award yn Izer

New Year's Red Envelopes Reade Enveloppe Ferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan New Year's Red Envelopes Reade Enveloppe Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. New Year's Red Envelopes Reade Enveloppe Ferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The New Year's theme "Lishifeng" is a set of three.
It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. The packaging design of the red envelopes is based on three special themed red packets created with the theme of three New Year's greetings (prosperous fish, auspicious tangerine).
Dimensions & Packaging: Specifications: electronic image format
Size: 180 * 90mm
Tags: Red envelopes, New Year's, Chinese, auspicious, luck
Production Technology: 1. Background check and research
2. Identify creative concepts and think about creative points
3. Compose and sketch
4. Complete the creation through computer design software
Design Challenge: 1.Have fish every year, that is, auspicious fish, which is a homonym of "Be rich and abundant every year". It is one of the most representative languages of traditional Chinese auspicious prayers. It means to live a rich life and have surplus wealth and food every year.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "fish". The coin is represented by lines, making it like a coin and a ripple in the water at the same time.
2.Daju Dali, that is auspicious tangerine is the homonym of "Da Ji Dali", which means auspicious and lucky. It is one of the most representative languages of traditional Chinese auspicious prayers. People buy Chinese New Year tangerines all the time. I hope that the whole year will be auspicious and all the best. And tangerines are all golden yellow, which is also endowed by people with the meaning of wealth.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "tangerines". Presented in a simple and modern form, it will bless people with an auspicious and prosperous year.
3.Fortune-bringing is one of the most representative languages of traditional Chinese auspicious blessings. In ancient times, it was mostly used for social interaction, and now it refers to attracting wealth and making a fortune.
The graphic design extracts the elements of traditional Chinese "ancient coins" and combines with "gourd". Through the expression of lines, the two intersecting coins form a gourd shape, which is also an "8" shape. The gourd means to gather wealth, "8" is homophonic "fa", which means make fortune, and the meaning of making a fortune fits the theme.
Research: It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. it is based on three special themed red packets created with the theme of New Year's greetings.
Inspiration: The graphic design is mainly designed by extracting the traditional Chinese elements "ancient coins" and combining the meaning of blessing theme. The form of expression is ingenious, and it is presented through the use of modern minimalist design techniques of dots, lines and surfaces. The festive, auspicious and rich traditional culture of red envelopes is presented in a modern design style, which confirms the regeneration and understanding of ancient Chinese culture in this era.
Project Duration: The project started in March 2022 in Guangzhou and finished in May 2022 in Guangzhou
Team Members: Chen Lei,Shusheng Liu