Yep Ferpakking foar Kollageenprodukt by Tiger Pan

Yep Ferpakking foar Kollageenprodukt by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Goud in Ferpakkingsûntwerp Competition Category.

GoudFerpakking· 2023

Yep Ferpakking foar Kollageenprodukt

by Tiger Pan

Client: By-Health Co., Ltd.

A' Design Award yn Goud Winner in Ferpakking Category

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Verified Award Winner

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Colors

The Design

About Yep Ferpakking foar Kollageenprodukt

Yep is in ferpakking ûntwurpen foar in drinkber kollageenprodukt. De bûtendoaze hat in trijehoekige foarm, keazen om stabiliteit en krêft te suggerearjen. De doaze is makke fan papierpulp, in recyclebaar materiaal, en de bûtendoaze mjit 170 mm by 100 mm by 186 mm. Binnenyn sit it drinkbere kollageen yn in glêzen flesse. It etiket is printe mei in trochsichtige folie, wat in fochtige en frisse útstrieling jout. It rôze logo strielet jeugd en fitaliteit út. In dúdlike ynformaasje-yndieling en in ienheidlik searjesysteem helpe keapers it produkt fan in ôfstân te werkennen.

The Recognition

About the A' Design Award yn Goud

Yep Ferpakking foar Kollageenprodukt is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Yep Ferpakking foar Kollageenprodukt wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Yep Ferpakking foar Kollageenprodukt makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society.
Dimensions & Packaging: Box, 170mm x100mm x186mm
Bottle, 90mm x30mm
Tags: collagen, pink, package, health, health products, Tiger Pan
Production Technology: A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin.
Design Challenge: They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Research: Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep.
Inspiration: The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Project Duration: The project lasts 3 months, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes.
Team Members: Chief Designer: Tiger Pan
Illustrator: Ping Yi
Technical Support: Zhangkun Xie
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits: Tiger Pan