Dukang Liquor Ferpakking foar Drankflesse troch Tiger Pan

Dukang Liquor Ferpakking foar Drankflesse troch Tiger Pan is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2023

Dukang Liquor Ferpakking foar Drankflesse

troch Tiger Pan

Klant: Luoyang Dukang Wine Group Co., Ltd

A' Design Award yn Sulver Winner yn de kategory Ferpakking

32,379

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #145418

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Dukang Liquor Ferpakking foar Drankflesse

Dukang Liquor is in ferpakkingsûntwerp foar in Sineeske baijiu. De flesse is fan boppen nei ûnderen sa foarme dat er it abstrakte profyl foarmet fan Cao Cao, in histoaryske militêre strateech en dichter waans fersen it merk syn namme joegen. De dop docht tinken oan it holdeksel fan amtners út 'e perioade nei de Han-dynasty, en it liif is útsnien as in gewaad, wat ek in fêste grip jout. Der wurdt glês brûkt yn stee fan it keramyk dat gewoan is by ferlykbere merken, sadat it oerflak glâns en tekstuer krijt. It bûtendoaske is fersierd mei in fektorskilderij fan Luoyang, de âlde haadstêd.

De Erkenning

Oer de A' Design Award yn Sulver

Dukang Liquor Ferpakking foar Drankflesse is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Dukang Liquor Ferpakking foar Drankflesse wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Dukang Liquor Ferpakking foar Drankflesse is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Ofmjittingen & Ferpakking: Bottle size: 294mm x 88mm
Labels: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Produksjetechnology: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Untwerpútdaging: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Undersyk: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Ynspiraasje: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Projektdoer: The project lasts 4 month, designed in Shenzhen.
Operaasjestreamferrin: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patinten: Tiger Pan
Teamleden: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Ofbyldingskrediten: Tiger Pan