Beautiful Chinese Wine Kado Doaze by Wu Yao

Beautiful Chinese Wine Kado Doaze by Wu Yao is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2023

Beautiful Chinese Wine Kado Doaze

by Wu Yao

Client: Shede Spirits Co. Ltd.

A' Design Award yn Brûns Winner in Ferpakking Category

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Verified Award Winner
Verify Award Status for #146179

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Colors

The Design

About Beautiful Chinese Wine Kado Doaze

De ynspiraasje foar de kleurseleksje komt út it prachtige lânskip fan Sina. De harmonieuze foto's fan beskaving, ekology en natuer binne yntegreare mei it griene fleskelichem dat in elegante sjarme tafoeget oan it ûntwerp. It ûntwerp nimt de Wisdom Shede wynflesse as it prototype en makket fiif groepen fan ferskillende foto's op 'e fiif lytse wynflessen allegear mei seldsume bisten en natuer as de eleminten om de betsjutting fan beskaafde ekologyske en prachtige Sina te reflektearjen.

The Recognition

About the A' Design Award yn Brûns

Beautiful Chinese Wine Kado Doaze is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Beautiful Chinese Wine Kado Doaze wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Beautiful Chinese Wine Kado Doaze foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design takes the Wisdom Shede wine bottle as the prototype and creates five groups of different pictures on the five small wine bottles all with rare animals and nature as the elements to reflect the meaning of civilized ecological and beautiful China
Dimensions & Packaging: Outsourcing box：500mm x 200mm x 500mm
Tags: Wine Design、Beautiful China、Gift Box
Production Technology: The expression form of the outer packaging wine box is a suitcase which is based on the form of the box and bag Five rare animals and vibrant nature pictures are printed on the outside of the box and bag The five animals are expressed in the way of gold stamping Other natural landscapes are printed on the leather box and bag in the way of line drawing much like the previous woodblock prints
Design Challenge: The main color is set as cyan and the upper and lower corners are wrapped in gold which makes the overall package more quality The opening method is top open which makes it more like a precious gift The natural theme of this time is consistent with the quality of Shede wine The mellow wine and natural original state together constitute this design so that consumers can feel the charm of nature while receiving the exquisite gift box
Research: Beautiful China emphasizes the importance of ecological civilization construction which is also the source of inspiration for our design Tuopai Shede famous for its ecological cycle green and environmental protection in the industry is bound to be a practitioner of beautiful China It always uses ecological raw materials starter making brewing and cellaring techniques to make wine and welcomes the new era of ecological consumption with the Baijiu industry
Inspiration: The bottle is green all over The inspiration for the color selection comes from the beautiful landscape of China The mountains are so steep the water waves are so flexible and the landscape changes day and night The landscape is only green like a splash of ink green landscape painting so green has become the main color of our design The harmonious picture of civilization ecology and nature is integrated with the green bottle body which adds an elegant charm
Project Duration: The project will start in Beijing in October 2021 and be completed in Beijing in November 2021
Operation Flow: Create five groups of different pictures on the five small wine bottles all with rare animals and nature as elements to reflect the meaning of civilized ecological and beautiful China
Team Members: Original designer：yao Wu
Illustration designer:yuchen Zhang
Illustration designer:boxing Xie
Illustration designer:huafeng Shi
Illustration designer:zhen Tan
Graphic designer:ziyang Zheng
Graphic designer:huafeng Shi
3D designer:hao Liao