Golden Cat Bier troch Jin Zhang is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2023

Golden Cat Bier

troch Jin Zhang

Klant: InBev jinlongquan beer (Hubei) Co., Ltd

A' Design Award yn Izer Winner yn de kategory Ferpakking

13,680

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #146768

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Golden Cat Bier

Dit is in bier foar nacht konsumpsje. De ûntwerper hat de kat selektearre dy't de konsuminten tige leuk fine as it haadôfbylding om te ûntwerpen, sadat it bier fluch emosjonele ferbining mei konsuminten fêststelle kin, wylst de yntimiteit ferheget. Tagelyk is de kat dy't fan nachtaktiviteiten hâldt, heul konsistint mei de posysje fan 'e konsumpsjetiid (nachtkonsumpsje) fan dizze wyn. Uteinlik brûkte de ûntwerper ek klassike Jeropeeske patroanen foar dekoraasje, wêrtroch't it hiele bierlabel fol delikatesse waard.

De Erkenning

Oer de A' Design Award yn Izer

Golden Cat Bier is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Golden Cat Bier wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Golden Cat Bier wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This is a beer for night consumption. The designer uses the image of "cat" as the main body for packaging design, which not only conforms to the time orientation of night onsumption, but also brings a sense of intimacy to people, enabling this product to quickly establish a connection with consumers. At the same time, classical European patterns are used for decoration, making the overall design more refined.
Ofmjittingen & Ferpakking: Width 58mm x Depth 58mm x Height 188mm
Labels: Jinlongquan Beer , Golden Cat Beer, Wuhan Sanbu Brand Design, Beer Packaging Design, Zhang Jin
Produksjetechnology: Glass bottle sticker
Untwerpútdaging: The challenge of this beer packaging design is to balance the size relationship between the main image of "cat" and the product name and brand name, so that people can not only look friendly at a glance, but also clearly see the brand and product name. At the same time, "cat" also needs to have a lot of details, and the entire label needs to have a sense of quality, which is presented on the label which is not too large.
Undersyk: The competition in the beer market is very fierce. Simply emphasizing the beer quality is not enough to impress consumers. At this time, designers need to think more from the emotional level. How to make consumers feel friendly and quickly establish emotional connection with consumers is the most important. Therefore, based on this product consumed at night, The designer selected the "cat" that is kind and active at night as the main image for creation.
Ynspiraasje: This beer is exclusively for night drinking. The most active time of "cat" is in the evening, which is very consistent with the consumption scene time of the product; At the same time, more and more people keep cats, and take "cats" as emotional sustenance partners. "cats" can make people feel cordial. Thinking from the above two aspects, the designer used the image of "cat" as the main image to design.
Projektdoer: The project will be started in Wuhan, China in October 2022, completed in Wuhan, China in December 2022, and sold in Hubei, China in January 2023.
Operaasjestreamferrin: Nowadays, people's living standards are increasing, but they are becoming more and more lonely. More and more people start to keep cats and take "cats" as their emotional sustenance partners. This beer uses "cats" as its main image to create, which can quickly establish emotional connection with people and make products quickly enter people's hearts.