Brûns Lúkse · 2023
Gamma Priveebank
by Victor Weiss
- A' Design Award yn Brûns 2023 in Lúkse
- CLIENT: Victor Weiss
- Estimated Number of Design Views: 52,089
- Verification code 286F6BB2C3 · Verify this award
Colors
About Gamma Priveebank
Gamma is in priveebank ûntworpen as in klup dy't allinnich tagonklik is op útnûging, foar fermogensbehear. Lidmaatskip wurdt takend fia in detaillearre metodyk en evaluaasje fan besittings. It ûntwerp respektearret de klassike oanrakingspunten fan in antike bank en foeget der moderne foarsjennings oan ta. It wurk omfettet neamjouwing, merkstrategy, fisuele identiteit, produktûntwikkeling, arsjitektuer en grafysk ûntwerp. Elk nij lid ûntfangt in kenmerkend pakket mei in gouden munt dy't tagong jout ta de Gamma Club, in doaze sigaren en in rhodiumpinne. It doel is om minsklike ynteraksje yn in digitale maatskippij te bewarjen.
About the A' Design Award yn Brûns
Gamma Priveebank is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Gamma Priveebank wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Gamma Priveebank foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.
Press Kit
- Unique Properties
- Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
- Tags
- Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
- Design Challenge
- The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
- Research
- It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
- Inspiration
- To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
- Project Duration
- The project was initiated in April 2019, and was concluded in June 2020.
