Victor Weiss Visuele Identiteit troch Victor Weiss is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.
BrûnsGrafysk· 2023
Victor Weiss Visuele Identiteit
troch Victor Weiss
Klant: Victor Weiss
A' Design Award yn Brûns Winner yn de kategory Grafysk
Ferifiearre Priiswinner
Ferifiearje Prisstatus foar #147511It Untwerp
Oer Victor Weiss Visuele Identiteit
Victor Weiss is in visuele identiteit ûntwikkele foar in designstudio. It logo is in monogram dat de letters V en W kombinearret yn in kontoereare serif-stiel. It merkpatroan waard foarme troch de letters fan de slogan Be Exclusive te nimmen en se te ferspriede yn in organyske, hast willekeurige folchoarder, wêrby kontoereare en fol-ynkleure letters mei-inoar mongen waarden. De printe items omfetsje fisitekaartsjes en postale stikken op swart papier, produsearre mei letterpress en hjit stampearjen, en ôfsletten mei in waskseel. De identiteit waard ûntwikkele om raffinemint en eksklusiviteit út te drukken.
De Erkenning
Oer de A' Design Award yn Brûns
Victor Weiss Visuele Identiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Victor Weiss Visuele Identiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Victor Weiss Visuele Identiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.
Efter it Untwerp
Parsepakket
Credits, teamleden en technyske details levere troch de ûntwerper.
- Unike Eigenskippen
- The brand identity was developed to inspire a high level of sophistication. Most of the studios projects are somewhat related to elegant, high class projects. The logo is a monogram with the combination of the letters V and W in a classy serif outlined fashion. The brand pattern was created by taking the letters of the slogan design "Be Exclusive." and spreading them out in a organic, almost random order. Playing with outlined and filled out properties.
- Ofmjittingen & Ferpakking
- Business Card
Format 8.5 x 5cm
2x0 colors, printed in letterpress
+ 1x0 colors, hot stamping
Paper (Pop Set Black, 650g/m2)
Printing (2x0 colors, letterpress + 1x0 colors, hot stamping)
Wax seal
custom signet + wax sticks
1 wax stick
Handling and closing with wax + black envelope
Postal
format 23.5 x 17.1cm
1x0 colors, printed in letterpress
Paper (Pop Set Black, 360g/m2)
Envelope | Paper (Pop Set Black, 180g/m2)
Printed in the letterpress system with platinum model machines (platten press), German manufacture, 1945. - Labels
- Branding, Visual Identity, Exclusive, VictorWeiss, Graphic Design, Letterpress, Fine Printing, Elegant, Classy, High End, Logo, Monogram, Minimalism,
- Untwerpútdaging
- How to standout in a world with millions of other design studios and designers? One word, exclusivity. To create a brand that people would be excited to work with, clients will feel that they are "lucky" to engage with. A company that hand-picks its projects, and maintains a incredible high level standard portfolio. The most complex task of the project was to express this visually. But with a combination of black, white, gold, fancy textures, custom fonts, a powerful slogan and extream minimalism we were able to create something that delivers exactly what was briefed in the early stages of the project.
- Undersyk
- The brand culture is to be organised and in control, leadership focused. The brand voice is lower speech, deep baritone. The brand experience is sophisticated, very professional and structured. The brand's archetype is The Ruler. The Ruler's purpose is to be a role model. Taking control and being motivated by maintaining high standards and priding itself on being a industry leader. They want to
create an environment of prosperity, security and stability. They are a big
believer that rules are meant to be kept and that policy and procedures
are necessary to maintain order. - Ynspiraasje
- Victor Weiss Studio is a high-end internacional design agency. The target audiance is medium-small companies and people with high purchasing power. The studio usually undertakes one or maximum two projects at a time, in order to give the clients the full exclusive attention and capacity into delivering extream high level designs. The visual identity had have the exclusive look and feel.
- Projektdoer
- Victor Weiss Studio is based in Blumenau, a germanic colony city in South Brazil. The project iniciated in January 2020 and was launched in March 2020.
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