Mouled Bonbon Seizoensferpakking troch Kamal Rizk - Bold Branding

Mouled Bonbon Seizoensferpakking troch Kamal Rizk - Bold Branding is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2023

Mouled Bonbon Seizoensferpakking

troch Kamal Rizk - Bold Branding

Klant: Voila Dessert shop

A' Design Award yn Izer Winner yn de kategory Ferpakking

13,234

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #147557

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Mouled Bonbon Seizoensferpakking

Dit is in ferpakkingsûntwerp foar spesjale bonbon-grutte nuttesnoep dat allinne makke wurdt foar de Mouled-gelegenheid. It ûntwerpkonsept is basearre op de foarm fan in ynpakte bonbon oanpast oan de lingte fan 'e tube. De ûntwerper ferienfâldige it tradisjonele Mouled folklorefestival ta minimale ikoanyske eleminten mei dúdlike geömetryske linen. Hy makke de Pop, Ridder, Hynder, Kweade Each, en Dou mei levendige kleurblokken. Mei deselde geömetryske styl makke hy de Mouled Bonbon fetstelde typografy dy't it konsept byinoar bringt. Dizze Mouled Bonbon is in moderne ynterpretaasje fan in âlde tradisjonele fiering.

De Erkenning

Oer de A' Design Award yn Izer

Mouled Bonbon Seizoensferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Mouled Bonbon Seizoensferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Mouled Bonbon Seizoensferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
Ofmjittingen & Ferpakking: Tube Width 100 x Diameter 100 x Height 270
Labels: packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
Produksjetechnology: These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
Untwerpútdaging: Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.
Undersyk: Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design.
Ynspiraasje: Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
Projektdoer: The project started in August 2022 in Cairo and finished in October 2022 in Cairo
Operaasjestreamferrin: This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
Teamleden: Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby
Ofbyldingskrediten: Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022