Gaenyeomsuda Learboek troch Miraen Design Team

Gaenyeomsuda Learboek troch Miraen Design Team is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Brûns yn de kompetysje-kategory Ûnderwiis, Learmiddelen en Trainingsynhâld Ûntwerp.

BrûnsÛnderwiis· 2023

Gaenyeomsuda Learboek

troch Miraen Design Team

Klant: Mirae-N

A' Design Award yn Brûns Winner yn de kategory Ûnderwiis

30,518

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #148329

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Gaenyeomsuda Learboek

Gaenyeomsuda is in wiskundeboek dat ûntwurpen is foar pubers. De namme is in ferkoarte foarm fan in útdrukking dy't betsjut dat begripen alles binne yn de wiskunde. It logo makket gebrûk fan in praatballon-motyf en in mei-de-hân-tekene styl, wêrmei't de ôfkoarting en personalisaasje dy't foarkomme yn de tienerkultuer werspegele wurde. It doel is om it studearjen fan wiskunde oan te fielen as in petear mei in freon, sadat learlingen it boek sûnder ûngemak iepenje. It boek mjit 210 by 260 millimeter. Alle siden binne mat laminearre, en it logo en de yllustraasjes binne bedekt mei transparante epoxy.

De Erkenning

Oer de A' Design Award yn Brûns

Gaenyeomsuda Learboek is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Gaenyeomsuda Learboek wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Gaenyeomsuda Learboek foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
Ofmjittingen & Ferpakking: 210mm x 260mm
The whole page was matte laminated and the logo and the pictures were coated with epoxy
Labels: Textbook,Education,Print,Design,Branding
Produksjetechnology: The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing.
Happy memories will make it easier to start studying
Untwerpútdaging: Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
Undersyk: Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
Ynspiraasje: Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing.
Communicate in their own language. - Abbreviation.
Speech balloon was selected as the motif inspired by the above.
Projektdoer: The project was from August 2022 to November 2022 and it went on sale from December 2022
Operaasjestreamferrin: Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
Teamleden: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Wookhoon Kwon
Media Design Seyoung Hong