Patisserie Chez Mikki Ferpakking by Sherry Kuo

Patisserie Chez Mikki Ferpakking by Sherry Kuo is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Izer in Ferpakkingsûntwerp Competition Category.

IzerFerpakking· 2023

Patisserie Chez Mikki Ferpakking

by Sherry Kuo

Client: Patisserie Chez Mikki

A' Design Award yn Izer Winner in Ferpakking Category

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Verified Award Winner

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Colors

The Design

About Patisserie Chez Mikki Ferpakking

Patisserie Chez Mikki, in swiete delikatesse basearre yn Tokio, wie fan doel harsels te ûnderskieden yn in kompetitive merk troch in nij ferpakkingsûntwerp. It doel wie om in ûnderskiedend ferkeappunt te fêstigjen en it merkbyld te fersterkjen troch in robúste identiteit te meitsjen mei in gearhingjende fisuele uterlik dy't de unykheid fan elk produkt markeart. It resultearjende werynrjochting befette pastelkleuren en geastige berjochten dy't in emosjonele ferbining skept mei konsuminten, wat liedt ta ferhege retailferkeap en it stypjen fan 'e pleatslike mienskip sûnt de ynfiering fan it nije ûntwerp.

The Recognition

About the A' Design Award yn Izer

Patisserie Chez Mikki Ferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Patisserie Chez Mikki Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Patisserie Chez Mikki Ferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Dimensions & Packaging: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Tags: Branding, Typography, Pastry, Words, Colors
Production Technology: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Design Challenge: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Research: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Inspiration: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Project Duration: This redesign had been applied to Chez Mikki packaging since 2020.
Operation Flow: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Image Credits: Hsin-Hui Kuo, Hidetsugu Watanabe