Pepsi Black x Digital Shanghai FW Drankferpakking by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW Drankferpakking by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Izer in Beheinde Edysje en Oanpast Ûntwerp Competition Category.

IzerBeheinde Edysje· 2023

Pepsi Black x Digital Shanghai FW Drankferpakking

by PepsiCo Design and Innovation

A' Design Award yn Izer Winner in Beheinde Edysje Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Black x Digital Shanghai FW Drankferpakking

Pepsi Black x Digital Shanghai FW is in beheinde edysje fan drankferpakking makke foar Shanghai Fashion Week. De ferpakking wjerspegelet it eventtema Originate New Nature. In kleurrike ring omringet it Pepsi-logo, en de grafyk wurdt yn ien rjochting útrekt om in útwreiding fan tiid en romte te suggerearjen. Dekonstruearre kleurblokken yn roze en grien binne tsjin in swarte eftergrûn set foar in gewaachsume, meartaachtige útstrieling. Oerlaapjende útrekte grafiken meitsje in digitaal glitcheffekt dat de gearsmelting fan it firtuele en it reële útdrukt.

The Recognition

About the A' Design Award yn Izer

Pepsi Black x Digital Shanghai FW Drankferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Pepsi Black x Digital Shanghai FW Drankferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Pepsi Black x Digital Shanghai FW Drankferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release