Shochu X Ferpakkingsûntwerp by Kota Sagae - Saga Inc

Shochu X Ferpakkingsûntwerp by Kota Sagae - Saga Inc is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Goud in Ferpakkingsûntwerp Competition Category.

GoudFerpakking· 2023

Shochu X Ferpakkingsûntwerp

by Kota Sagae - Saga Inc

Client: Shochu X

A' Design Award yn Goud Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #149895

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Colors

The Design

About Shochu X Ferpakkingsûntwerp

Untworpen foar in rebranding fan Shochu X, in bedriuw dat nije wearde skept út in modern perspektyf foar shochu, in tradisjonele geast produsearre yn 'e Kyushu-regio, Japan. Rjochte op it feit dat dit merk net allinich de wearde fan alkoholistyske dranken oanbiedt, mar ek de relaasje mei kultuer en libbensstyl wurdearret. Brûkte in westerske geasten lykas flesse foarm en label, mar tafoege in grafysk ûntwerp mei in Japanske styl patroan en minimalistyske estetyk foar in drukken de kulturele fúzje tusken it Westen en it Easten en globale boargers & # 039; lok fan sosjaal ferbûn te wêzen fia dizze shochu.

The Recognition

About the A' Design Award yn Goud

Shochu X Ferpakkingsûntwerp is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Shochu X Ferpakkingsûntwerp wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Shochu X Ferpakkingsûntwerp makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
Dimensions & Packaging: Bottle size: Φ85mm, H175mm
Tags: Japanese-style, minimal, luxury, fusion, lifestyle
Inspiration: Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
Team Members: Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii
Image Credits: Saga inc.