Naked Nature Snackbar by Angela Spindler

Naked Nature Snackbar by Angela Spindler is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2023

Naked Nature Snackbar

by Angela Spindler

Client: Depot Creative

A' Design Award yn Brûns Winner in Ferpakking Category

18,258

Verified Award Winner

Verify Award Status for #150326

View at A' Design Award Press Release Award Badge

Colors

The Design

About Naked Nature Snackbar

Naked Nature sprekt ta in wrâld dy't hieltyd mear yn oerienstimming is mei it miljeu. De ûntwerper makke in ûntwerp en ferbale strategy foar it merk, lykas alle ferpakkingsûntwerpen. De smaken fan it merk wurde artikulearre troch grutte, fet hântekene typografy dy't út 'e pak bult, in knypeach nei it feit dat de smaken binnen dy't net kinne wurde befette. De merktaal is boartlik en earlik lykas de ferpakking. De rauwe aard fan de bar wurdt wjerspegele yn syn duorsume bewiisbrieven, mei help fan in thús kompostable wrapper. De SRT & # 039;s binne printe CMYK mei 1 spotkleur en in all-over satyn wetterige lak.

The Recognition

About the A' Design Award yn Brûns

Naked Nature Snackbar is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Naked Nature Snackbar wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Naked Nature Snackbar foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper.
Dimensions & Packaging: Compostable rewind (@home)
Tags: Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
Production Technology: Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset.
Design Challenge: Securing vibrant colours on an uncoated compostable stock
Inspiration: We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal.
Project Duration: 12 months, Sydney Australia
Operation Flow: Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
Team Members: Angela Spindler, Designer /Creative Director