Japanese Sake Ferpakkingsûntwerp troch Shinji Yaoita

Japanese Sake Ferpakkingsûntwerp troch Shinji Yaoita is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2023

Japanese Sake Ferpakkingsûntwerp

troch Shinji Yaoita

Klant: Hasegawa Brewery Co.

A' Design Award yn Sulver Winner yn de kategory Ferpakking

30,178

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #150540

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Japanese Sake Ferpakkingsûntwerp

Dit is in spesjaal sake-ûntwerp makke om it 180e jubileum fan Hasegawa Sake Brewery te betinken. 180 jier tradisjonele smaak en feardichheden binne troch de generaasjes trochjûn, en de beamring waard brûkt as de wichtichste fisuele om skiednis en takomst út te drukken. De kleuren fan 'e heule bûtenkast waarden ynspireare troch inketskilderij om tradysje en lúkse út te drukken. It betinkingslogo is yn goud printe om te passen by it famyljewapen fan 'e brouwerij. De flesse binnen is in kontrastearjende swarte ôfbylding. De rûchheid fan 'e flesse drukt it gewicht fan tradysje en technology út.

De Erkenning

Oer de A' Design Award yn Sulver

Japanese Sake Ferpakkingsûntwerp is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Japanese Sake Ferpakkingsûntwerp wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Japanese Sake Ferpakkingsûntwerp is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Ofmjittingen & Ferpakking: Height 322mm × Width 115mm × Depth 115mm
Labels: sake,japanese sake,package,box
Produksjetechnology: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Untwerpútdaging: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Undersyk: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Ynspiraasje: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Projektdoer: 2022, project commissioned by Hasegawa Brewery Co.
Operaasjestreamferrin: This package is made of glass bottles and paper.
Teamleden: Printing: Takakuwa Art Printing Co.