Kahisu Japanske Azyn Drank Ferpakking troch Shinji Arashigawa

Kahisu Japanske Azyn Drank Ferpakking troch Shinji Arashigawa is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2023

Kahisu Japanske Azyn Drank Ferpakking

troch Shinji Arashigawa

Klant: Applied Kansei Center

A' Design Award yn Brûns Winner yn de kategory Ferpakking

13,403

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #150594

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Kahisu Japanske Azyn Drank Ferpakking

Kahisu is de Japanske azyndrank mei in etysk boadskip, dy't as earste yn Japan bestiet. Dizze wurdt makke fan bittere oranjeskil, dy't earder fuortsmiten waarden nei it útparsen fan it sop. It ûntwerpkonsept is Artistyk Untwerp foar Etyske Kar. Om de twa nije smaken út te drukken dy't it azijnachtige, de swiete fan fruit, en de bitterheid fan bittere oranjeskil komminearje, en it spesjale momint fan it drinken dêrfan, wurdt in champagne-type flesse brûkt, dy't de wrâldbyld fan twa grutte keunstners, Gauguin (Blend G) en Monet (Blend M), oerlapet. De kadodoaze brûkt minimaal kartonmateriaal om twa flessen moai te hâlden.

De Erkenning

Oer de A' Design Award yn Brûns

Kahisu Japanske Azyn Drank Ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Kahisu Japanske Azyn Drank Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Kahisu Japanske Azyn Drank Ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Kahisu is a new Japanese vinegar drink with an ethical message, made from bitter orange peels, which was previously discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice, for the earth, for children 100 years from now. In order to express the novel taste and the artistic aspect common to the taste, a champagne-type bottle, a shape not generally used for Japanese vinegar drinks, was adopted, and the graphics were in the style of paintings.
Ofmjittingen & Ferpakking: Bottle: Width 81mm x Depth 81mm x Height 241mm
Label: Width 247mm x Height 70mm
Box: Width 300mm x Depth 170mm x Height 85mm
Labels: Ethical, Food recycling, Japanese vinegar drinks, Artistic, Gauguin, Monet, Minimum
Produksjetechnology: The technology to ferment bitter orange "peels" to produce vinegar was developed, and Japan's first "fruit peel vinegar drink " was born. In order to embody the ethical message, we used recycled materials for the bottle and label in consideration of the environment.
Untwerpútdaging: A major challenge for the project team was to develop Japan's first vinegar drink with new values that would set it apart from existing vinegar drinks in both taste and packaging. Based on the concept formulated by the producer, researchers, manufacturers, and designers worked together as a team to arrive at the final form of new taste and design.
Undersyk: A new vinegar drink was born, characterized by a "bittersweetness" like black coffee, as a result of research experiments using Kansei engineering using a large number of taste samples in which the proportions of taste components were subtly controlled. In order to convey its deep and artistic taste and ethical message, the shape and materials of the bottle, cap, and label were repeatedly examined to achieve a design that simultaneously expresses "Artistic Design" and "Ethical Choice".
Ynspiraasje: Kahisu is a Japanese vinegar drink with new values. Two new flavors, blending the vinegary and sweetness, of conventional vinegar drinks with the bitterness of bitter orange peels, are expressed in the worlds of the works of two artists. The fruity flavor Blend G was inspired by Paul Gauguin's tropical landscapes and people, while the fresh and refreshing flavor Blend M was inspired by Claude Monet's landscape paintings of water lilies.
Projektdoer: The project started in Hiroshima, Japan in September 2021 and has been on sale at the online store since August 2022. The client is a long-established vinegar manufacturer founded in 1582.
Operaasjestreamferrin: The role of Kahisu is to deliver to your loved ones the excitement you experience when you drink it with sparkling water or spirits (whiskey, gin, rum, etc.), and the thoughts that will lead to the future 100 years from now as expressed in the design concept. Kahisu will be sold for gift use only to relay the ethical message of caring for the future of society and the earth.
Teamleden: Producer/Product Director: Koichiro Kasio
Planner: Makiko Ozawa