Una Luna Collection Snobbersguodferpakking by Olha Takhtarova is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.
SulverFerpakking· 2023
Una Luna Collection Snobbersguodferpakking
Client: Sot B&d
A' Design Award yn Sulver Winner in Ferpakking Category
- 28,765
- Verified Award Winner
- Verify Award Status for #150748
The Design
About Una Luna Collection Snobbersguodferpakking
Una Luna is in ferpakkingsûntwerp foar in kolleksje sûkeladen mei likeurfolling. Elts snobberske is trochlutsen mei in likeurmingsel, bedutsen mei in tin sûkerlaachje en dompele yn Italiaanske pure sûkelade. De ferpakking mijt ôfbyldings fan yngrediïnten. Ynstee dêrfan wurdt eltse smaak útdrukt troch abstrakte penielstreken en kleuren. It doaske is printe yn folle kleur op karton, mei goudfoly-reliëf en selektive lak oer de yllustraasjes. In swarte eftergrûn omliste de heldere streken en ferienet de kolleksje yn ien line.
The Recognition
About the A' Design Award yn Sulver
Una Luna Collection Snobbersguodferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Una Luna Collection Snobbersguodferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Una Luna Collection Snobbersguodferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Una Luna’s latest collection of chocolates is truly something special. Each piece of heavenly confection is infused with a unique liqueur blend, carefully encased in a thin sugar casing, and then dipped in Italian dark chocolate. With flavors ranging from horseradish tincture and honey to raspberry, orange, and cranberry, this collection offers something to tantalize every taste bud.
- Dimensions & Packaging
- The package consists of a shell and a base bottom.
Shell size 227mm x 83mm
Bottom base size 226mm x 82mm - Tags
- Chocolate collection, Chocolate, Chocolate packaging, Alcohol, Liquor candy
- Production Technology
- Production technology for packaging liquor candies Una Luna, includes full-color printing on cardboard with the addition of embossing gold foil and the use of selective varnish, in those areas where the illustration is located
- Design Challenge
- The new bright design bypasses design conventions and artistically expresses the essence of each flavor of Una Luna chocolate candies.
- Research
- The designer departed from the customary practice of conveying taste through the image of ingredients on the package. The designer decided to convey not the taste as such, but the energy behind each flavor. For example, in Khrenovukha, the taste of horseradish tincture with honey and lemon was conveyed in a swirl of green-blue-yellow strokes. Malynıvka, a tincture on raspberries, bloomed with bright pink strokes. Tsytrynıvka tincture on oranges – bursting with bright hot oranges. Jyravlynıvka tincture on cranberries – scattered in a firework of blue-red splashes.
- Inspiration
- Alcoholic candies are most often made on the basis of liquor. This is a strong drink that is infused with fragrant herbs, seeds, and fruits and with the addition of essential oils.
Candies with alcohol have a subtle aroma and a spicy aftertaste.
The packaging design is inspired by the combination of new flavors and colors. Each flavor is abstractly represented in the form of unexpected strokes and brush strokes – a real work of art. - Project Duration
- June 2022 - October 2022.
Ukraine - Operation Flow
- The use of a black background, framing the elements with gold foil and selective varnish helps to visually highlight the bright touches and unite each flavor in a single line.
- Image Credits
- Illustration by Olha Takhtarova
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