Zao from Xinghua Village Drankferpakking troch Chunyang Wang

Zao from Xinghua Village Drankferpakking troch Chunyang Wang is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2023

Zao from Xinghua Village Drankferpakking

troch Chunyang Wang

Klant: Qiangyuanzao

A' Design Award yn Sulver Winner yn de kategory Ferpakking

25,239

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #151010

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Zao from Xinghua Village Drankferpakking

Zao fan Xinghua Village is in ferpakkingsûntwerp foar Sineeske drank. It yllustrearre haadpatroan lit it proses sjen fan it ferbouwen fan nôt en it omsetten dêrfan yn drank. It Sineeske karakter foar de searjenamme is kombinearre mei Europeeske goatyske lettervoarmen. Slanke linen en dekorative patroanen ferbine tradysje mei modern ûntwerp. It etiket brûkt in sulveren parsproses mei fine linen, en de doaze brûkt UV-donkere linen dy't op 'e taast te fielen binne. De trochsichtige flesse lit de heldere kleur fan 'e drank sjen. It ûntwerp hat as doel om Sineeske drank te presintearjen oan jongere minsken en oan minsken fan ferskillende kultueren.

De Erkenning

Oer de A' Design Award yn Sulver

Zao from Xinghua Village Drankferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Zao from Xinghua Village Drankferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Zao from Xinghua Village Drankferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
Labels: Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
Produksjetechnology: The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
Untwerpútdaging: How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
Undersyk: Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
Ynspiraasje: Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
Projektdoer: Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021
Operaasjestreamferrin: When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
Teamleden: Chunyang Wang