Precious Pastries Gebaksferpakking by Hui Qiong Yang is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.
SulverFerpakking· 2023
Precious Pastries Gebaksferpakking
A' Design Award yn Sulver Winner in Ferpakking Category
Verified Award Winner
Verify Award Status for #151131The Design
About Precious Pastries Gebaksferpakking
Precious Pastries is in ferpakkingsûntwerp foar Bazhen Cake, in tradisjoneel Sineesk gebak dat acht kostbere yngrediïnten befettet. De bûtenste doaze en it papieren hânfetsel foarmje tegearre de foarm fan in kraanfûgel, in fûgel dy't yn de Sineeske taoïstyske kultuer sûnens en in lang libben fertsjintwurdiget. De konstruksje is miljeufreonlik en besparret kosten. As de doaze iepene wurdt, foarmet de boppekant in folslein byld, en de ferskillende siden fan fjouwer doazen komme byinoar ta ien grutter plaatsje. It ûntwerp ferbynt de kultuer fan in ieuwenâld merk mei oriïntaalske estetyk.
The Recognition
About the A' Design Award yn Sulver
Precious Pastries Gebaksferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Precious Pastries Gebaksferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Precious Pastries Gebaksferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product packaging is mainly in the shape of a crane, and the perfect combination of the outer box and the paper handle forms the shape of a crane, which is environmentally friendly and cost-saving. When the box is opened, the top forms a complete picture, and the combination of different sides of the four packages forms a complete picture.
Visually integrate the design style of brand culture and Guochao oriental aesthetics, forming a unique visual and beautiful experience. - Inspiration
- The customer Zhenyuantang is a century-old traditional Chinese medicine brand. Bazhen Cake is a special pastry that has added eight kinds of precious Chinese ingredients. It has the characteristics of snacks and light health. In Chinese Taoist culture, cranes represent health and longevity, and they are also rare birds, which fit the century-old intangible cultural heritage and product characteristics of the client Zhenyuantang. Therefore, the product packaging is in the shape of a crane.
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