Mono Pizza Merkidentiteit troch Irina Kolosovska

Mono Pizza Merkidentiteit troch Irina Kolosovska is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2023

Mono Pizza Merkidentiteit

troch Irina Kolosovska

Klant: Irina Kolosovska

A' Design Award yn Brûns Winner yn de kategory Grafysk

12,879

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #151140

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Mono Pizza Merkidentiteit

Boektekst: Mono Pizza is in merkidentiteit makke foar in pizzeria yn it Feriene Keninkryk. De namme ferbynt de wurden Mona Lisa en pizza, wêrmei't keunst en keuken ferbûn wurde. It logo fusearret it gesicht fan de Mona Lisa mei de rûne foarm fan in pizza. It merk is tekene mei de monoline-technyk en regelmjittige grafyske foarmen, sadat de rustige blik oantsjut wurdt sûnder fyn detail. Der wurde mar trije kleuren brûkt, en it kontrast dêrtusken makket in dúdlike en minimale komposysje kompleet. De identiteit wurdt tapast op pizzafferpakking fan 320 by 320 by 40 millimeter, printe mei Pantone-ynkten.

De Erkenning

Oer de A' Design Award yn Brûns

Mono Pizza Merkidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Mono Pizza Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Mono Pizza Merkidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Monopizza is a pizzeria located in the UK that aims to elevate the process of pizza-making to the level of high art. The name "Monopizza" combines the words "Monalisa" and "pizza," reflecting the concept of blending art and cuisine. The company's logo also reflects this concept by combining the image of the Mona Lisa with an image of pizza.
Ofmjittingen & Ferpakking: Pizza packaging dimensions:320х320х40
Printing with Pantone ink
Labels: logo, branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Produksjetechnology: The MonoPizza logo was produced with Adobe Illustrator CC 2022 and Adobe Photoshop CC 2022. It is developed on the basis of the monoline technique and regular graphic shapes.
Untwerpútdaging: The most challenging aspect of this design project was navigating the complex balance between functionality and aesthetics. Finding innovative solutions that both meet the practical needs of the user while also being visually compelling required a great deal of creativity and experimentation. Additionally, incorporating historical and social perspectives into the design added another layer of complexity.

External factors, such as available technology and materials, also presented challenges. For example, limitations in production capabilities required careful consideration of manufacturing processes and techniques to ensure that the final product could be successfully realized
Undersyk: The main goals of the study were to identify user needs, preferences, and pain points in order to inform the design of the product. To achieve these goals, the study used a combination of surveys, interviews, and usability tests to collect data from a diverse group of participants.

The study employed various research tools, including survey software, interview protocols, and usability testing software, to gather and analyze data. Participants were recruited through social media, online forums, and email lists
Ynspiraasje: The inspiration behind my project comes from one of the most famous artworks in history - Leonardo da Vinci's Mona Lisa. I was captivated by her enigmatic smile and wanted to create my own modern version of the iconic painting. Using the technique of monoline art, I aimed to capture the essence of Mona Lisa's gaze without relying on intricate details.

I spent countless hours honing my craft and ensuring that every line and curve conveyed the right emotion and expression.
Projektdoer: The project started in April 2022 and work on the branding continues to this day.
Operaasjestreamferrin: The artwork utilizes a minimalist style achieved through the use of only three colors that when combined, create the necessary contrast and complete the composition. The final result creates a harmonious visual impression through the organic combination of the selected colors. The minimalist approach present in the artwork provides a clear and concise transmission of ideas, enhancing the viewer's focus on the main content
Ofbyldingskrediten: Irina Kolosovska