Sogno Jewelry Design Merkidentiteitssysteem troch Named Co. Creative Agency

Sogno Jewelry Design Merkidentiteitssysteem troch Named Co. Creative Agency is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Brûns yn de kompetysje-kategory Reklame, Marketing en Kommunikaasje Ûntwerp.

BrûnsReklame· 2023

Sogno Jewelry Design Merkidentiteitssysteem

troch Named Co. Creative Agency

Klant: Sogno

A' Design Award yn Brûns Winner yn de kategory Reklame

31,119

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #151075

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Sogno Jewelry Design Merkidentiteitssysteem

Sogno Jewelry Design is in merkidentiteitssysteem dat makke is foar in sieradenmerk. It logo is ôflaat fan plantfoarmen, mei in kromming dy't oan in stâle tinke docht en details ûntliend oan blêden, tafoege oan in schreefletterlettertype. De fikeboom wurdt as it wichtichste motyf brûkt. In sirkel is it kearnelemint en ferwiist nei in ring en nei de ferbining tusken twa minsken. De identiteit wurdt tapast op yllustraasjes, kleuren, bewegwizering, winkeltassen, it winkelynterieur en bestellisten. De sirkelfoarmige ringdoaze giet iepen as in bloeiende blom, en der binne fyftich prototypen test.

De Erkenning

Oer de A' Design Award yn Brûns

Sogno Jewelry Design Merkidentiteitssysteem is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Sogno Jewelry Design Merkidentiteitssysteem wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Sogno Jewelry Design Merkidentiteitssysteem foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Labels: Jewelry, Brand, Package, Identity, Symbol
Untwerpútdaging: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Undersyk: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Ynspiraasje: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Projektdoer: The project started in October 2020 in Seoul, and finished in March 2021.
Operaasjestreamferrin: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

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