Chinese Lion Autostikker by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Goud in Reklame, Marketing en Kommunikaasje Ûntwerp Competition Category.

GoudReklame· 2024

Chinese Lion Autostikker

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award yn Goud Winner in Reklame Category

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Verified Award Winner

Verify Award Status for #159438

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Colors

The Design

About Chinese Lion Autostikker

Chinese Lion is in autostikkerset yn beheinde oplage, makke foar de Fengxing T5 EVO. It ûntwerp is in artistike bewurking fan de Sineeske liuw, pleatst op in ûndergrûn fan tradisjonele Sineeske patroanen. Trijediminsjonale geometry, popart en abstrakte keunst wurde kombinearre om de grafiken in jong en dynamysk karakter te jaan dat jongere sjauffeurs oansprekke moat. Alle keunstwurk is taret as fektorillustraasje en produsearre op PVC-folie, oanbrocht as in heale wrap fan 4565 by 800 milimeter. Der wurde trije kleuropsjes oanbean.

The Recognition

About the A' Design Award yn Goud

Chinese Lion Autostikker is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Chinese Lion Autostikker wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Chinese Lion Autostikker makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed limited edition car stickers for the Fengxing T5 EVO car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three-dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. life possibilities. At the same time, 3 different colors are provided as options.
Dimensions & Packaging: 4565mm*800mm, car sticker semi-wrapped car.
Tags: car sticker, east, chinese lion, chinese style, illustration
Production Technology: Use vectors to create all car wrap designs. Use PVC material to make car stickers.
Design Challenge: The Chinese Lion is the visual center of the design direction. How to combine the classic Chinese lion image with modern trend elements. Applying it to convey a sense of speed and power must not only conform to the positioning of lion dance in traditional Chinese culture, but also satisfy the aesthetic appeal of passionate control of contemporary cars.
Research: The Fengxing T5 EVO national style version takes "Chinese new trend" as its theme and interprets the national trend from three directions: new national style, art and fashion, and young and cool. The new national style supplements the dynamic image of the galloping Chinese lion with traditional image elements such as mountains, clouds, plants, etc. It is young and cool, and uses street graffiti, mechanical punk and Chinese red as the combination point. Using traditional Chinese patterns as the base, it combines Chinese red, three-dimensional geometry, pop and abstract art.
Inspiration: The design of the Chinese Lion car sticker draws inspiration from the cool fashion favored by contemporary young people. It is a combination of classic Chinese style and modern technology.
Project Duration: The project started in September 2021 in Beijing and was completed in November 2021 in Beijing
Team Members: Original designer：yao Wu
Illustration designer：yuchen Zhang
Graphic designer: ziyang Zheng
3D designer: hao Liao