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The Kaobei Kultuerpromoasjebeker by Yen Chang Chen
The Kaobei Kultuerpromoasjebeker by Yen Chang Chen
The Kaobei Kultuerpromoasjebeker by Yen Chang Chen
The Kaobei Kultuerpromoasjebeker by Yen Chang Chen
The Kaobei Kultuerpromoasjebeker by Yen Chang Chen

Goud Reklame · 2026

The Kaobei Kultuerpromoasjebeker

by Yen Chang Chen

  • A' Design Award yn Goud 2026 in Reklame
  • CLIENT: Yuan Ze University
  • Estimated Number of Design Views: 44,976
  • Verification code 47F5676087 · Verify this award
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About The Kaobei Kultuerpromoasjebeker

De Kultuerpromoasjebeker waard ûntwurpen om in ûnderskiedend elemint fan de hjoeddeiske Taiwaneeske populêre kultuer om te setten yn in taastber kultureel artefakt. Ynspirearre troch in wiid erkend ynternetferskynsel dat humor, satire en maatskiplik kommentaar kombinearret, ferkent it projekt hoe't de folkstaal oerset wurde kin nei produktûntwerp. Troch digitale kultuer en fysike belibbing te ferbinen, bewarret it ûntwerp it kulturele ûnthâld, moediget it publike belutsenheid oan, en biedt it in tagonklike manier om te reflektearjen op lokale identiteit en kollektive ekspresje.

About the A' Design Award yn Goud

The Kaobei Kultuerpromoasjebeker is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan The Kaobei Kultuerpromoasjebeker wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. The Kaobei Kultuerpromoasjebeker makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Press Kit

Unique Properties
The KaoBei Cup is a ceramic design that transforms vernacular language into a functional communication interface. It goes beyond conventional products by integrating language, object, and social interaction into a scalable cultural system. By materializing informal expressions, it creates a new form of engagement that connects everyday use with digital sharing and cultural participation.
Dimensions & Packaging
Dimensions: approx. 90 mm (W) × 90 mm (D) × 100 mm (H); capacity approx. 300 ml.
Material: high-fired porcelain with glazed finish.
Production: slip casting with decal transfer printing and kiln firing.
Packaging: recyclable paper box with protective insert.
Series-based design with multiple typographic variations ensuring consistency and scalability.
Tags
vernacular design, cultural communication, language-based design, product system, emotional interaction, typographic design, social engagement, everyday object, cultural identity, design innovation
Production Technology
The KaoBei Cup is produced using ceramic slip casting with high-fired porcelain for durability and fine detail. The vernacular typography is developed through iterative graphic translation and applied using precision decal printing and kiln firing. The process integrates linguistic research, visual abstraction, and material prototyping to ensure consistency across series production.
Design Challenge
The main challenge was translating informal vernacular language into a culturally acceptable and functional design without losing its original tone. Balancing humor, sensitivity, and readability required careful iteration. Another difficulty was standardizing non-structured expressions into consistent visual forms for production. The project addressed these through linguistic analysis, typographic refinement, and prototyping, ensuring both authenticity and scalability.
Research
This project is qualitative design research exploring how vernacular language can be transformed into product-based communication. The objective is to materialize everyday expressions into interactive objects. Methods include linguistic observation, visual translation, and prototyping. Data were collected from daily speech and digital communication patterns. Tested through real-world use in cultural contexts. Results show increased engagement and sharing. Insights reveal language can function as a cultural interface, impacting design, communication, and cultural industries.
Inspiration
The KaoBei Cup is inspired by the everyday vernacular expressions widely used in contemporary communication, particularly those shaped by digital culture. These phrases, often casual, humorous, and emotionally expressive, have evolved into a shared linguistic system reflecting how people interact and connect in daily life.

The project explores how language can move beyond text and speech to become a tangible cultural medium. By transforming commonly spoken expressions into physical objects, the design materializes intangible communication and repositions it within everyday use.

The inspiration also emerges from the contrast between informal language and formal cultural contexts. Expressions that are typically considered trivial or marginal are recontextualized into designed objects, creating a dialogue between everyday culture and institutional spaces. This approach has been applied in museum and social communication settings, where the design enables audiences to engage with cultural content through familiar language and interactive experience.

Ultimately, the project is driven by the idea that design can translate ordinary language into a shared cultural interface, allowing people to express emotions, build connections, and reflect collective memory through everyday objects.
Project Duration
The project started in 2024 in Taiwan and was completed in early 2025. It was implemented in museum retail and social media contexts, where it was presented as part of cultural promotion initiatives. The design continues to be developed and expanded as a series-based product system.
Operation Flow
Users interact with the Kao Bei Cup through daily use, where each printed phrase expresses a specific emotion or attitude. The cup functions as a conversation starter, allowing users to communicate indirectly through language embedded in the object. Its interaction extends beyond physical use to social sharing, enabling engagement across both personal and digital contexts.

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