Switchbag Rêchsek by Stephanie Branco is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Brûns in Moade- en Reisaksessoires Ûntwerp Competition Category.

BrûnsAksessoire· 2024

Switchbag Rêchsek

by Stephanie Branco

Client: ASA Leather Work

A' Design Award yn Brûns Winner in Aksessoire Category

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Verified Award Winner

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Colors

The Design

About Switchbag Rêchsek

De Switch Bag is berne út de ympakt fan de pandemy en wjerspegelet de dûbele aspekten fan de minsklike natuer. It is ynspirearre troch argitektuer en de skilder Mondrian. De bûtenkant fan dit objekt is minimaal en stil, yn kontrast mei it ynterieur dat libbendige en kleurrike doazen hat. Dizze doazen, foarsjoen fan magneten, kinne ferpleatst en oanpast wurde oan de behoeften fan de brûker. It feroaret yn in rêchsek, in kantoar/nomadysk thús, in hûsdekoraasje-objekt, of in organizer en past him oan oan ferskate omjouwings, wêrtroch it de wjerbaarens wjergalmet dy't yn swiere tiden fereaske wurdt.

The Recognition

About the A' Design Award yn Brûns

Switchbag Rêchsek is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Switchbag Rêchsek wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Switchbag Rêchsek foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by a pandemic period Switch Bag talks about mental health. It represents the different sides we show to the world. Outside - more minimalist and silent ; the Inside - with many colors and imaginaries.Inspired by architecture and Mondrian, the magnetized and colored compartments of the Switch Bag disclose little worlds inside them. It is a backpack, an office, a nomadic home, a decoration object, an organizer… it switches to adapt its environment.
Dimensions & Packaging: Width 280 mm x Depth 150 mm x Height 350 mm
Tags: nomadbag, switchbag, nomadhome, organizer, handstitched, handmade, backpack, handbag
Production Technology: Handstitch and handmade with upcycled leather
Design Challenge: The difficult part was producing the molds for the object so that all the compartments fit perfectly into each other. Being an object made manually, there was also a challenge in relation to the material (leather) and its behavior.
Research: The research was based on how to transform a simple backpack into an up-to-date, beautiful and functional object that is adaptable and has multiple functions. It Involved design research, trends, 3D modeling, 2D modeling and 3 prototypes made and sew by hand.
Inspiration: Inspired by architectural geometrical forms and by Mondrian paintings. As Mondrian, that painted basic elements with straight lines and pure color, in order to reveal the mystical energy between the forces that governed nature and the universe, the magnetized and colored compartments of the Switch Bag disclose little worlds inside them.
Project Duration: The project started in June 2022 in Lisbon and is supported by the European Comission and Worth Project II and was exhibited at Design Milan Week in April 2023.
Operation Flow: The SwitchBag has a detachable interior boxes with magnets that allow its location and position to be modified and adapted to the user's needs. These boxes can also be used as decoration.
Patents: Copyrights belong to ASA Leather Work, 2023
Image Credits: Image #1: Photographer Maria Louro and ASA Leather Work, 2023.
Image #2: Photographer Maria Louro and ASA Leather Work, 2023.
Image #3: Photographer Maria Louro and ASA Leather Work, 2023.
Image #4: Photographer Maria Louro and ASA Leather Work, 2023.
Image #5: Photographer Stéphanie Branco ASA Leather Work, 2023.
Video Credits: Amanda Naughton, 2023.