Big N Ben Iisferpakkingen by Mohsen Koofiani

Big N Ben Iisferpakkingen by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Izer in Ferpakkingsûntwerp Competition Category.

IzerFerpakking· 2024

Big N Ben Iisferpakkingen

by Mohsen Koofiani

Client: Big N Ben

A' Design Award yn Izer Winner in Ferpakking Category

15,094

Verified Award Winner

Verify Award Status for #152038

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Colors

The Design

About Big N Ben Iisferpakkingen

Dit ûntwerp hat opfallende kleuren. It brûken fan âlde ûntwerppatroanen en ferskillende kleuren en bekende karakers fan Ingelân, dy't op in minimale wize ôfbylde wurde, en elk fan har hat ferskillende ferhalen te fertellen, hearre ta de kenmerken fan dizze ûntwerpsolleksje. It is as oft de karakers in ferhaal fertelle en nei wat sykje. De ûntwerpen binne sa dat se de merknamme en it lân dêrfan fertsjintwurdigje. Neist de ferpakking wurde it type produkt en de ynhâld dêrfan direkt ôfbylde.

The Recognition

About the A' Design Award yn Izer

Big N Ben Iisferpakkingen is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Big N Ben Iisferpakkingen wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Big N Ben Iisferpakkingen wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The use of old design patterns and different colors and well-known characters of England, each of which has different stories to tell, are considered unique features of this design series. The designs are such that it represents the name of the brand and its country. Next to the packaging, there is a direct reference to the type of product and its contents.
Dimensions & Packaging: PP container
Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Capacity: 170 ml
Mouth: 80 mm
Depth: 62 mm
Tags: Ice cream, Ice cream Package, colorful, London, Big ben, Package Design, Pattern Design
Production Technology: Designing and illustration done with Illustrator software. The packaging has a harmonious design structure and does a lot with little visibility.
Design Challenge: In the completed design, the biggest challenge of the designer was to come up with an idea and how to implement it in order to be able to introduce the product to the people according to its brand location and identity.
Research: Type of research: studies
Research objectives: Identifying brand identity in the design along with the visual appeal of packaging and mental storytelling
Data collection: All the research and studies were selected through the internet and selected books and stories.
Participants or Experiments: Because the purpose of the brand is clear, research is planned based on public interest based on books and stories.
Results: According to the viewer's knowledge of the content of the packaging, the viewer's eyes were ready to accept the design, and the results of this work were very satisfactory.
Inspiration: As it is clear from the name of the brand, all the design ideas are taken from England. Simple and dynamic character design inspired by famous British icons and characters.
Project Duration: This project started in November 2022 and continues until now.
Operation Flow: The colors and characters in this packaging have been able to depict the identity of the brand, and the simplicity of the characters and the passionate coloring of the design does not target the packaging to a certain age range and attracts everyone.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani