Zongchuan 1929 Itenferpakking troch Wei Jiang

Zongchuan 1929 Itenferpakking troch Wei Jiang is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2024

Zongchuan 1929 Itenferpakking

troch Wei Jiang

Klant: Xi'an Yiwen Brand Design Co., Ltd

A' Design Award yn Sulver Winner yn de kategory Ferpakking

35,827

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #152257

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Zongchuan 1929 Itenferpakking

Zongchuan 1929 tsjinnet ek as in unike segening foar de ûntfanger. As kado foar it Draakbeatfestival spilet it in wichtige rol yn it oerbringe fan emoasjes tusken minsken. It gemoed en de kultuer dy't it presintearret wjerspegelet de persoanlikheid en belizing fan de kadoojoer. Zongchuan 1929 is ûntworpen om in gefoel te jaan fan de drokte fan it strjitbyld fan Chang'an en de waarmte fan har minsken. It unike doaze-iepening en drukproses, lykas it brûken fan duorsum papier, wjerspegelet ek de sosjale ferantwurdlikheid fan it merk as in langjierrich Sineesk merk.

De Erkenning

Oer de A' Design Award yn Sulver

Zongchuan 1929 Itenferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Zongchuan 1929 Itenferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Zongchuan 1929 Itenferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Zongchuan 1929 is a packaging design for zongzi ( glutinous rice dumplings ) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture.
Ofmjittingen & Ferpakking: The size has a length of 672 x width 292 x height 126mm, and the weight is 1.86kg plus 600ml respectively.
Labels: Festival, Colorful, Elegancel, Historical
Produksjetechnology: The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.
Untwerpútdaging: The design of Zongchuan 1929 presents a unique Chang An street scene through creative illustrations, showcasing the distinctive historical ambiance of the location. The intricately detailed elements in the artwork can be appreciated and enjoyed, and the backing paper featuring the complete illustration can also be preserved as a decorative piece of art.
Undersyk: Based on the concept of Zongchuan 19, the design team drew inspiration from the scenes of how people in ancient Tang Dynasty celebrated the Dragon Boat Festival in front of the Xi An City Wall thousands of years ago. Thus, the original illustration of Chang An Street came into being.
Ynspiraasje: Through Zongchuan 1929, we aim to evoke the bustling streets and warm atmosphere of Chang An, allowing people to experience the vibrant cityscape and the heartfelt sentiments of the people. The unique opening method and printing techniques also reflect the rich cultural heritage and understated elegance of the ancient city of Xi An.
Projektdoer: The project started in May 8, 2022 in China and finished in May 20, 2022.
Operaasjestreamferrin: The design also incorporates the ancient opening and closing mechanism of a drawbridge, adding a sense of ceremony to the gift box. The focus of the gift box is concentrated on the narrower side, ensuring both stability for display and weight-bearing capacity.
Teamleden: Wei Jiang
Ofbyldingskrediten: Xi'an Yiwen Brand Design Co., Ltd