Shede Spirit Oriental Wisdom Ferpakking foar Sterke Drank troch Songbai Wang, Yao Wu and Xuan’ang Pu

Shede Spirit Oriental Wisdom Ferpakking foar Sterke Drank troch Songbai Wang, Yao Wu and Xuan’ang Pu is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2024

Shede Spirit Oriental Wisdom Ferpakking foar Sterke Drank

troch Songbai Wang, Yao Wu and Xuan’ang Pu

Klant: Shede Spirits Co., Ltd

A' Design Award yn Sulver Winner yn de kategory Ferpakking

43,706

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #152685

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Shede Spirit Oriental Wisdom Ferpakking foar Sterke Drank

Shede Spirit Oriental Wisdom is in kadodoaze makke foar in Sineesk sterkedrankprodukt. It ûntwerp ferbynt it merk mei Weiqi, it boerdspul dat ek bekend is as Go. De flessen sterke drank binne foarme as swarte en wite Weiqi-stiennen, en de rûne foarmen lizze noflik yn 'e hân. By it iepenjen fan 'e doaze wurdt in klassike Weiqi-partij yn grafyske foarm sichtber. Weiqi-stienskommen en in Weiqi-boerd binne meilevere, sadat it spul spile wurde kin wylst men fan 'e sterke drank genietet. De doaze is makke fan golfkarton fan kraftpapier om materiaalôffal te beheinen.

De Erkenning

Oer de A' Design Award yn Sulver

Shede Spirit Oriental Wisdom Ferpakking foar Sterke Drank is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Shede Spirit Oriental Wisdom Ferpakking foar Sterke Drank wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Shede Spirit Oriental Wisdom Ferpakking foar Sterke Drank is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Ofmjittingen & Ferpakking: 312mm*312mm*142mm
Labels: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Produksjetechnology: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Untwerpútdaging: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Undersyk: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Ynspiraasje: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Projektdoer: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Operaasjestreamferrin: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Teamleden: Songbai Wang,
Yao Wu,
Xuan’ang Pu