Pazhu Winery Wynferpakking troch Yanhui Zhang

Pazhu Winery Wynferpakking troch Yanhui Zhang is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2024

Pazhu Winery Wynferpakking

troch Yanhui Zhang

Klant: Wuhan PUFINE Creative Technology Co., Ltd.

A' Design Award yn Izer Winner yn de kategory Ferpakking

13,213

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #152702

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Pazhu Winery Wynferpakking

Pazhu Winery is in ferpakkingsûntwerp foar in druvewyn produsearre yn Tibet. De bûtenste doaze folget de arsjitektoanyske styl fan it Potala Paleis, wêrby't oakerread en stiengiel as haadkleuren brûkt wurde. It PET-label is makke mei in njoggenkleurich ultravioletprintproses. Gelokbringende segenspatroanen, gebedsfaandels, druverankjes en lokale bisten binne skildere yn in regionale styl. It getal 3716 ferwiist nei de hichte fan de wynmakkerij boppe seenivo. As de doaze oan de boppekant iepene wurdt, ferskynt de foarm fan de omlizzende bergen. De gaadysdoaze mjit 112 by 112 by 380 millimeter.

De Erkenning

Oer de A' Design Award yn Izer

Pazhu Winery Wynferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Pazhu Winery Wynferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Pazhu Winery Wynferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: As a wine representing the regional characteristics and ethnic culture of Tibet, the local patterns of good wishes together with the images of native animals and snow-capped mountains are integrated in the design, and the unique local architectural form and ethnic color are adopted too, intuitively reflecting the regional characteristics and national culture of the product.
Ofmjittingen & Ferpakking: Gift Box Size: 112mm*112mm*380mm
Bottle Size: Diameter 52mm* height 350mm
Labels: Tibet, extremely high altitude, national features, Pazhu Winery
Produksjetechnology: The PET label adopts nine color UV printing process. The lush growing grape and the worship animal spirits are depicted by unique local painting, implying the fine environment. Figure 3716 is the altitude at which the winery is located. The auspicious blessing symbol and the image of colorful prayer flags on bottle, the Tibetan architectural style outer box, as well as ochre red and stone yellow, the most noble and sacred colors of local, every detail reflects the local features of the product.
Untwerpútdaging: The extremely high altitude and cold climate where the product located pose a great physical challenge to the design team members. In order to present the local characteristics in packaging design to fit the product well, team members need to get with the extreme climate in a short period of time to get better understand the natural environment which formed the product, and explore and perceive more local history, culture and spirit background where the product grows up.
Undersyk: As a high-end product representing the regional culture of Xizang, the packaging design should not only reflect the geographical environment and regional characteristics that consumers are familiar with, but also reflect the profound local cultural heritage, so as to well express the uniqueness and cultural attributes of the product as a product with local characteristics.
Ynspiraasje: The appearance and color of the Potala Palace, known as the first royal palace in the Tibet, directly reflects the local identity. The figure of extremely high altitude of the production area, the images of snow mountains and local animals reflect the ecological environment of the place as well as the product quality. The auspicious blessing patterns and unique painting art of Tibet endows the product with more emotional, cultural and artistic values.
Projektdoer: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Operaasjestreamferrin: It's easy to identify the location as the most famous palace in Tibet provides the reference design for the outer box. It comes out the image of mountains surrounded when the box was opened at the top and a feeling of flying over high mountains and exceeding the limit when the bottle is taken out from it. The unique auspicious blessing patterns and local animal images, offer the novelty and collectible value of the product and let it to be the best choice for gifts and tourism commemorations.
Teamleden: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Cheng Lianfang