Eidon Avec Bierferpakking troch Lin Zhang and Chengbin Jiang

Eidon Avec Bierferpakking troch Lin Zhang and Chengbin Jiang is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2024

Eidon Avec Bierferpakking

troch Lin Zhang and Chengbin Jiang

Klant: China Qingdao Eidon Avec Beer Ltd.

A' Design Award yn Brûns Winner yn de kategory Ferpakking

10,507

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #153437

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Eidon Avec Bierferpakking

Eidon Avec is in cadeaudoaze-set makke foar in priuwseries fan fjouwer ambachtlike bieren. De set befettet fjouwer aluminium flessen, elk 250 millimeter heech, binnen in bûtendoaze fan 420 millimeter lang, 270 millimeter heech en 130 millimeter djip. Der binne fjouwer orizjinele yllustraasjes mei de hân tekene en digitaal bewurke, ien foar elk bier. De keunstwurken diele in mytysk ferhaal ynspirearre troch Jeropeeske legendes en troch de keunst fan it brouwen. It grutte flesformaat jout romte foar libbene byldtaal. De set is ek geskikt as kado ûnder festivals.

De Erkenning

Oer de A' Design Award yn Brûns

Eidon Avec Bierferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Eidon Avec Bierferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Eidon Avec Bierferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Ofmjittingen & Ferpakking: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Labels: Craft beer design，China design，illustration design
Produksjetechnology: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Untwerpútdaging: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Undersyk: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Ynspiraasje: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Projektdoer: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Teamleden: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng