Ideamix Lab Drinkferpakking troch Qichao An is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.
IzerFerpakking· 2024
Ideamix Lab Drinkferpakking
troch Qichao An
Klant: Mornice Brand Design
A' Design Award yn Izer Winner yn de kategory Ferpakking
Ferifiearre Priiswinner
Ferifiearje Prisstatus foar #153799It Untwerp
Oer Ideamix Lab Drinkferpakking
Ideamix Lab is in ferpakkingsûntwerp foar in searje fruchteteedranken. De searje omfettet trije smaken: ierdbei swarte tee, mango jasmyn griene tee en griene plom griene tee. Elke smaak wurdt markearre troch in ûnderskiedende kleur, sadat de trije soarten maklik te ûnderskieden binne. De foarkant fan elke ferpakking toant geometryske fruchtgrafiken dy't de smaak oanjaan en it merkidentiteit drage. De dranken befetsje gjin tafoegingen en gjin sûker. Elke ferpakking mjit 65 mm yn breedte, 65 mm yn djipte en 115 mm yn hichte.
De Erkenning
Oer de A' Design Award yn Izer
Ideamix Lab Drinkferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Ideamix Lab Drinkferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Ideamix Lab Drinkferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.
Efter it Untwerp
Parsepakket
Credits, teamleden en technyske details levere troch de ûntwerper.
- Unike Eigenskippen
- Ideamix Lab Fruit Tea Beverages come in three distinct colors, each representing a unique flavor, allowing easy differentiation between different types. The front packaging showcases flavor profiles with geometric fruit graphics, harmoniously blending brand identity with product individuality.
- Ofmjittingen & Ferpakking
- Width 65mm x Depth 65mm x Height 115mm
- Labels
- Package design,Drink Design,Oriental design,Chinese Flavordesign
- Produksjetechnology
- This sets the product apart from others in the market. The imagery layout reflects the product's youthful and refreshing attributes, portraying a sense of cool relief. The successful integration of these geometric fruit designs on the front helps convey the story of Ideamix Lab Fruit Tea Beverages to our customers.
- Untwerpútdaging
- In this design project, the most challenging aspect was accurately representing three different flavors of fruit tea within the constraints of limited packaging space while highlighting the brand's characteristics and individuality. We endeavored to make each flavor visually distinct yet cohesive with the overall series, ensuring the design was both simple and captivating. During the development process, creative challenges included blending elements of fruits and tea to convey clear information within the confined graphical space while maintaining aesthetics and appeal. We conducted multiple experiments and adjustments involving color, shape, and arrangement to find the optimal visual presentation.
- Undersyk
- Before the design process, we conducted extensive market research and analyzed the appearance and style of similar competitors' products. Our goal was to break away from traditional structures and find the most suitable packaging design for Ideamix Lab fruit tea. We aimed to highlight the brand's identity and the product's personality through geometric fruit graphics in different colors and shapes. The design ensures a perfect display effect at the point of sale, while also emphasizing the elegant, distinctive, and fashionable nature of fruit tea.
- Ynspiraasje
- Ideamix Lab Fruit Tea Beverages present an innovative drink series featuring three distinct flavors: Strawberry Black Tea, Mango Jasmine Green Tea, and Green Plum Green Tea. The packaging embodies simplicity with geometric fruit graphics, highlighting the various flavors, and boasts zero additives and zero sugar content.
- Projektdoer
- The project started in September, 2022
- Operaasjestreamferrin
- Great design always captures the attention of the audience. Utilizing the limited space on the packaging, we showcase the brand's youthful vibrancy and refreshing summer attributes.
- Teamleden
- Qichao An
- Ofbyldingskrediten
- Qichao An
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