Hunguest Hotels Merkidentiteit by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Brûns in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.
BrûnsGrafysk· 2024
Hunguest Hotels Merkidentiteit
Client: Studio NUR
A' Design Award yn Brûns Winner in Grafysk Category
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The Design
About Hunguest Hotels Merkidentiteit
Hunguest Hotels is in merkidentiteit dy't makke is foar in Hongaarske hotelgroep. De identiteit brengt in tawijing oan kwaliteit en konsistinsje oer. It wurk omfette in werûntwerp fan it besteande logo en fan alle visuele elminten, fan hotelbewegwizering oant printwurk. In protte fan de hotels binne ferbûn mei spa- en wellnesscentra, dat it ûntwerp lit in ferbining mei wetter sjen. It logo is in haadletter H, foarme út wetterdruppels, en de wichtichste merkkleur is blau. Der is gebrûk makke fan boekdrukkeunst, printe learen menûkaften en gravearre houten bewegwizering.
The Recognition
About the A' Design Award yn Brûns
Hunguest Hotels Merkidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Hunguest Hotels Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Hunguest Hotels Merkidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
- Tags
- hotel branding, wellness and spa, letterpress, Hungary
- Production Technology
- To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
- Inspiration
- We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
- Project Duration
- The project started in 2020 in Hungary and finished in 2023.
- Team Members
- Eszter Laki, Réka Imre
- Image Credits
- photographs by András Zoltai and Zoltán Gali
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