Wudang Mountain Fisuele Identiteit, Yllustraasje by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Brûns in Kultureel Erfgoed en Kultueryndustry Ûntwerp Competition Category.
BrûnsKultureel Erfgoed· 2024
Wudang Mountain Fisuele Identiteit, Yllustraasje
by Yao Wu
Client: Beijing Wuyao Cultural and Creative Co. Ltd.
A' Design Award yn Brûns Winner in Kultureel Erfgoed Category
- 29,823
- Verified Award Winner
- Verify Award Status for #154186
The Design
About Wudang Mountain Fisuele Identiteit, Yllustraasje
Wudang Mountain is in fisuele-identiteits- en yllustraasjeprojekt dat makke is foar it Wudang Mountain Wrâlderfguodsite yn Sina. It projekt omfiemet trije yllustraasjes, trije logo-ûntwerpen, ferpakking, patroanen basearre op de Wudang-mytology en pleatslike bisten, en it ynterieurûntwerp fan in flagshipwinkel. It haadlogo brûkt in komplekse foarm om de skiednis en plechtichheid fan de side te wjerspegeljen, wylst it kommersjele subbrand skjinne linen brûkt. De ferpakkingsdoaze mjit 18 by 18 sintimeter en kombinearret reliëfdruk, hjitte foliedruk en ultraviolette coating, sadat details te sjen en te fielen binne.
The Recognition
About the A' Design Award yn Brûns
Wudang Mountain Fisuele Identiteit, Yllustraasje is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Wudang Mountain Fisuele Identiteit, Yllustraasje wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Wudang Mountain Fisuele Identiteit, Yllustraasje foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a large-scale comprehensive project designed for the Wudang Mountain World Cultural Heritage. These include 3 illustrations of different sizes, 3 logo designs and supporting packaging designs, pattern designs with the theme of Wudang mythology and Wudang Mountain native animals, and the interior design of the flagship store. The main logo design of Wudang Mountain The complex design is chosen to reflect the history and solemnity of Wudang Mountain as a world cultural heritage. The Wudang Mountain commercial sub-brand adopts clean lines.
- Dimensions & Packaging
- The size of the packaging box is 18cm*18cm. The surface of the packaging is embossed with hot stamping to show the pattern design, and UV is used to cover the illustration. The illustration uses giclee technology, and the size of the work displayed in the form of a single illustration is 3.84m*0.76m. 12 vignettes can be displayed as postcards. The dimensions of business applications vary by type.
- Tags
- Illustration, Wudang, Visual design, Cultural heritage design,
- Production Technology
- In commercial applications it can be used with other derivatives such as postcards posters and other cultural and creative works The choice of materials varies depending on the derivative IP authorization and photo gallery authorization
- Design Challenge
- Wudang Mountain is a world cultural heritage The biggest difficulty is to preserve its history in comprehensive creation and make everyone interested in its culture In illustration design how to integrate the classic architecture of Wudang Mountain with Wudang culture The layout of the image must be comprehensive The painting style is also excellent both realistic and incorporating a lot of Chinese mythology
- Research
- Understand and reproduce Wudang culture. From multiple angles and build a grand cultural foundation with a narrative structure in illustration design. Create expanded graphics and logo designs for subsequent commercialization Strive to build a complete system.
- Inspiration
- Inspired by Wudang culture and Wudang architecture.
Paraphrase: Wudang is a famous mountain in China, the birthplace of Chinese Taoism, and the birthplace of Tai Chi. In 1994, the ancient architectural complex of Wudang Mountain was included in the World Cultural Heritage List. It is an extremely important cultural heritage in China. - Project Duration
- The project started in Beijing in July 2023 and ended in December 2023
- Operation Flow
- Illustrations and graphic designs cannot directly interact with users. Through packaging and products, users can more intuitively see the details in the illustrations. Through the differences in packaging technology, users can feel the details of the pattern design tactilely and visually.
- Team Members
- Original designer：Wu yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Tan zhen
Graphic designer:Zheng ziyang
Graphic designer: Tang Wenhu
3D designer:Liao hao
Photographer:Zhou Tingjue
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