Martial Essence In Brew Sterkedrankferpakking troch Zhejiang Sci-Tech University

Martial Essence In Brew Sterkedrankferpakking troch Zhejiang Sci-Tech University is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2024

Martial Essence In Brew Sterkedrankferpakking

troch Zhejiang Sci-Tech University

Klant: Zhejiang Sci-Tech University

A' Design Award yn Brûns Winner yn de kategory Ferpakking

12,462

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #154615

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Martial Essence In Brew Sterkedrankferpakking

Martial Essence In Brew is in ferpakkingsûntwerp foar Laojiuhan, in destillearre sterke drank út Yongjia, Wenzhou. It ûntwerp brûkt de Fenglin Southern Fist, in pleatslike fjochtsport, as haadfisueel elemint. Gouden linen tekenje seis klassike bewegingen, en de produktnamme is skreaun yn dikke kalligrafy. In druppelpatroan ûnder it lêste karakter ferwiist nei it destillaasjeproses. De flesse hat in swarte matte ôfwurking en in gouden metalen dop. Flesse en dop binne graveard mei berch- en rivierornaminten, dy't regionaal karakter en in antisliprep tafoegje. De flesse befettet 500 millilyter.

De Erkenning

Oer de A' Design Award yn Brûns

Martial Essence In Brew Sterkedrankferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Martial Essence In Brew Sterkedrankferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Martial Essence In Brew Sterkedrankferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: A brewing process of an intangible cultural heritage brews Laojiuhan in Yongjia, Wenzhou. For its packaging, the design incorporates the Fenglin Southern Fist of Yongjia, also an intangible cultural heritage, as a creative element. It combines vivid martial arts images with vigorous calligraphy, and the black and gold colours present a sense of understated luxury. This design highlights the preciousness of Laojiuhan and pays tribute to and preserves the traditional culture.
Ofmjittingen & Ferpakking: Bottle: 500ml
Labels: Yongjia LAOJIUHAN, Fenglin Southern Fist, Intangible Cultural Heritage, Calligraphic Fonts, Cultural Inheritance
Produksjetechnology: The bottle features a subtle black matte finish, which is complemented by a metal cap in gold colour, giving it an understated yet luxurious texture, in keeping with the preciousness of distilling one hundred jins of yellow rice wine to get only three liangs of LAOJIUHAN. In addition, the bottle and cap are engraved with delicate mountain and river ornamentations, adding a unique visual appeal to the overall packaging design.
Untwerpútdaging: In the design process, the challenge was showcasing the brewing feature and cultural depth. The designers outlined the classic movements of Southern Fist with concise lines to show strength and agility, echoing the handmade brewing and its benefit for meridian relaxation. The droplet pattern on the lower part of the character HAN symbolises its unique brewing process with preciousness. The bottle is engraved with delicate Yongjia mountain and river ornamentations, adding regional features.
Undersyk: After conducting market research, the design team discovered that many liquor packaging designs blindly prioritise fancy visuals over regional cultural characteristics and depth, resulting in pretty but superficial packaging. To promote the local culture and create new market opportunities, the packaging of LAOJIUHAN ingeniously blends the intangible cultural heritage element of Fenglin Southern Fist with regional landscape features, resulting in a visual identity rich in brand recognition.
Ynspiraasje: The packaging design draws inspiration from Yongjia Fenglin Southern Fist, utilising smooth golden lines to depict six classic movements that showcase vitality and strength, perfectly aligning with the benefit of Laojiuhan for meridian relaxation. Meanwhile, the product name is written in Xingkai with solid and bold strokes, and the droplet pattern on the lower part of character Han reflects the brewing process of Laojiuhan, which is collecting beads like sweat during distillation.
Projektdoer: The project was designed and developed in June 2023 in Hangzhou and launched in October 2023 in China.
Operaasjestreamferrin: The engraved mountain and river designs on the bottle and cap are both visually pleasing and functional. The embossed texture enhances the visual hierarchy and enriches the tactile sensation. Meanwhile, it symbolises Yongjia, the hometown of LAOJIUHAN, where fertile landscapes nourish excellent liquor, deepening consumer understanding and impressions of the product. In addition, the texture has an antislip effect, providing users with a more secure grip, especially when pouring liquor.
Teamleden: Feiyang Yuxue, Le He, Qingrui Du, Qingjie Zhang, Hongyi Wang