The Drum of Heaven and Earth Liquorferpakking troch Hai Zhu

The Drum of Heaven and Earth Liquorferpakking troch Hai Zhu is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2024

The Drum of Heaven and Earth Liquorferpakking

troch Hai Zhu

Klant: Shanxi Fenyangwang Wine Industry Co., Ltd.

A' Design Award yn Izer Winner yn de kategory Ferpakking

12,557

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #154724

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer The Drum of Heaven and Earth Liquorferpakking

De Trom fan Himel en Ierde is in kruikferpakking foar 25 kg Sineeske Baijiu-likeur. De foarm liket op in âlde oarlochstrom, ynspirearre troch de tromen fan de Tang-dynasty generaal Guo Ziyi. Reliëf fan draken en Pixius, foarspoedige bisten út de Sineeske tradysje, wurdt oanfolle mei kalligrafy yn in trijediminsjonaal reliëf dat mei de hân field wurde kin. Fergulding en reliëfwurk jouwe it oerflak in ryk textuer. De trommelstokken oan beide kanten kinne as kontainers brûkt wurde, sadat de likeur dield wurde kin. De ferpakking mjit 565 by 209 by 742 mm.

De Erkenning

Oer de A' Design Award yn Izer

The Drum of Heaven and Earth Liquorferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan The Drum of Heaven and Earth Liquorferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. The Drum of Heaven and Earth Liquorferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.
Ofmjittingen & Ferpakking: product dimensions, 565 mm x 209 mm x 742 mm
Labels: Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor
Produksjetechnology: Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.
Untwerpútdaging: The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.
Undersyk: The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.
Ynspiraasje: Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.
Projektdoer: This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.
Operaasjestreamferrin: The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.
Teamleden: Hai Zhu