Hao Prawns Krûderij Ferpakking troch Jin Zhang

Hao Prawns Krûderij Ferpakking troch Jin Zhang is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2024

Hao Prawns Krûderij Ferpakking

troch Jin Zhang

Klant: Wuhan Sanbu Brand Design

A' Design Award yn Izer Winner yn de kategory Ferpakking

12,397

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #154739

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Hao Prawns Krûderij Ferpakking

Untwerpers brûke in grut gebiet fan wyt om har te ûnderskieden fan oare ferlykbere produkten, wêrby se in kombinaasje fan bekende pokerkarakters en rivierkreeften brûke om konsuminten in fertroud gefoel te jaan; Omdat de Sineeske tekens fan de merknamme maklik ferkeard útsprutsen wurde kinne, hat de ûntwerper it Ingelske logo fan it merk ûntworpen mei Sineeske pinyin-annotaasjes. It tafoegjen fan de toan makket it makliker om de merknamme korrekt út te sprekken, en de toonfоrm liket op in finkje, wêrtroch it in helpend grafysk elemint foar it merk foarmet.

De Erkenning

Oer de A' Design Award yn Izer

Hao Prawns Krûderij Ferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Hao Prawns Krûderij Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Hao Prawns Krûderij Ferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
Ofmjittingen & Ferpakking: Width 185mm x Depth 45mm x Height 256mm
Labels: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Produksjetechnology: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Untwerpútdaging: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
Undersyk: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Ynspiraasje: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Projektdoer: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Operaasjestreamferrin: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.