Miok Molkebier Ferpakking troch Iris Fan

Miok Molkebier Ferpakking troch Iris Fan is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2024

Miok Molkebier Ferpakking

troch Iris Fan

Klant: Miok

A' Design Award yn Sulver Winner yn de kategory Ferpakking

34,977

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #155700

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Miok Molkebier Ferpakking

Miok is in ferpakkingsûntwerp foar in molkebier dat yn blikjes ferkocht wurdt. De drank kombinearret swiete en soere molke mei bierbubbels, en befettet probiotika mei in leech alkoholnivo. It ûntwerpkonsept is minging. Om de driuwende Miok-letters hinne smelte twa floeibere foarmen gear ta in nije foarm. De fisuele taal is moedich, dynamysk en fleurich. It logo is it haadelemint op it blikje, sadat it merk maklik te werkennen is op 'e merk. Elk blikje befettet 375 milliliter. It ferpakkingssysteem omfettet kadodoazen, ferstjoerdoazen en draachbere doazen foar online en winkelferkeap.

De Erkenning

Oer de A' Design Award yn Sulver

Miok Molkebier Ferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Miok Molkebier Ferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Miok Molkebier Ferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
Ofmjittingen & Ferpakking: 375mL per can
Labels: Mixing, Milk Beer, Packaging, Can, Miok
Produksjetechnology: The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.
Untwerpútdaging: One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
Undersyk: The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
Ynspiraasje: The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
Projektdoer: The project started in May 2021 in Hang Zhou, China, and finished in March 2022
Operaasjestreamferrin: The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
Patinten: Copyrights belong to IBEA, 2021
Teamleden: Iris Fan
Ofbyldingskrediten: Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao