Gean nei de ynhâld
Tamausagi Tee yn 'e flesse troch Hisamichi Kasai

Tamausagi Tee yn 'e flesse troch Hisamichi Kasai is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.


SulverFerpakking· 2024

Tamausagi Tee yn 'e flesse

troch Hisamichi Kasai

Klant: Shunbin inc.

A' Design Award yn Sulver Winner yn de kategory Ferpakking

34,205

Kleuren

It Untwerp

Oer Tamausagi Tee yn 'e flesse

Tamausagi is in Japanske tee yn 'e flesse, set mei Uji Gyokuro, in tee dy't makke wurdt neffens de tradisjonele Uji-metoade fan Kyoto. De flesse hat in ienfâldige foarm dy't ynspirearre is troch wabi-sabi, de Japanske estetyk fan ienfâld. It symboal is in knyn dy't de beskermgod fan Uji liede. De flesse byldet in moanneferljochte nacht mei tinne wolken út, in ferwizing nei de Gyokuro-metoade dêr't teeblêden by skaad wurde tsjin de sinne. Der is goudene fersiering oanbrocht mei in rûge tekstuer en in yntocht glimke. De swarte flesse hâldt ljocht tsjin en beskermet de tee. In rûn finster yn 'e doaze lit it knynsymboal sjen.

De Erkenning

Oer de A' Design Award yn Sulver

Tamausagi Tee yn 'e flesse is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Tamausagi Tee yn 'e flesse wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Tamausagi Tee yn 'e flesse is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen
Tamausagi is a bottled Japanese tea brewed with "Uji Gyokuro," a tea produced using Kyoto's traditional Uji tea manufacturing technique. Japanese tea is often served for free in many restaurants in Kyoto and all over Japan. We developed Tamausagi to provide delicious tea to increase the value of Uji tea and to promote its production.
Ofmjittingen & Ferpakking
Bottle size: Diameter 52mm x Height 196mm
Box size: Width 145mm x Height 242mm x Depth 75mm
Labels
Tea, Japanese Tea, Green Tea, Uji Gyokuro, Package design
Produksjetechnology
To evoke the prestige and exclusive luxury of Kyoto, we applied special gold designs to the bottle. With a rough texture and subdued gleam, the gold exudes a strong presence. A black bottle, which blocks light, was used to protect the tea's quality. We added a circular window to the packaging to allow the rabbit symbol on the bottle to be seen. Inspired by the Gyokuro cultivation method of shading tea leaves from sunlight, we depict a moonlit night with thin clouds.
Untwerpútdaging
Due to the risk of the bottle falling over during filling at the factory, it was necessary to adjust the shape of the bottle finely. The most challenging task was to balance functionality with art: to have a design that evokes the simplicity of Japan's beauty without impeding the filling process. Additionally, we spent significant time meticulously designing the bottle's visual appeal to ensure that it is beautiful from every angle.
Undersyk
We were conscious of the design to enhance and capitalize on the value of Japanese tea itself, which until now has been offered free of charge. Also, the design aims to create a brand of tea that can be served on special occasions, such as a welcome drink or as a non-alcoholic beverage for those who cannot drink alcohol at an event.
Ynspiraasje
The bottle has a simple form inspired by Japan's aesthetic of simplicity, known as wabi-sabi. The symbol comes from a rabbit, which guided the guardian god of Uji and looked back to ensure the god was following. The bottle's design, which evokes the image of a moonlit night with thin clouds, represents the Gyokuro tea's cultivation method of shading the leaves from the sun. Traditional Japanese patterns, reminiscent of Uji tea's long history, are incorporated into the clouds' design.
Projektdoer
This brand was launched in Kyoto, Japan in September 2020.
Operaasjestreamferrin
Simply open the bottle and pour a glass to enjoy Japanese tea of the highest quality. The bottle design, with its rabbit motif, adds an elegant flair to the table, and when poured into a glass, the tea's beautiful, vibrant golden color catches your eye. The design is perfect for a special time with a loved one or as a gift.
Patinten
Trademark: 2023 Kyoto Tea Cooperative
Teamleden
Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Producer:Nobuyuki Muro
Planner: Rina Yatsugaki
Photographer: Yoshihiro Yamamoto
Ofbyldingskrediten
Shunbin Co., Ltd.

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