Villa Booth Beursstân by Smart Design Expo

Villa Booth Beursstân by Smart Design Expo is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Sulver in Fakbeurs Arsjitektuer, Ynterieurs en Útstalling Ûntwerp Competition Category.

SulverFakbeurs· 2024

Villa Booth Beursstân

by Smart Design Expo

Client: Smart Design Expo

A' Design Award yn Sulver Winner in Fakbeurs Category

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Verified Award Winner

Verify Award Status for #158007

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Colors

The Design

About Villa Booth Beursstân

Villa Booth is in beursstân dy't makke is om de produkten fan in merk te presintearjen. It ûntwerp is ynspirearre troch it konsept fan in stedsvilla en kombinearret moderne arsjitektuer mei natuerlike materialen. It ynterieur beslacht 527 fjouwerkante meter en brûkt hout, stien en strukturearre pleisterwurk. Ierdske tinten wurde kombinearre mei swarte aksinten om in rêstige en ferfine omjouwing te kreëarjen. Produkten wurde toand yn settings dy't op in echt hûs lykje, sadat besikers elk item yn gebrûk begripe kinne. De villa-eftige yndieling stipet direkt kontakt mei de produkten en mei it merk.

The Recognition

About the A' Design Award yn Sulver

Villa Booth Beursstân is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Villa Booth Beursstân wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Villa Booth Beursstân is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the urban villa concept, this project merges modern architecture with nature's essence, creating an ideal backdrop for products. Spanning 527 sqm, the stand features interiors with natural materials like wood, stone, and textured plaster, and uses earthy tones with bold black accents, reflecting nature's beauty while maintaining sophistication. It provides villa-like setting that highlights the products' purity, showcasing the seamless integration of elegance and functionality
Dimensions & Packaging: 2850 mm x 1850 mm x 600 mm
Materials: stone imitation board, plate imitating brushed steel, board imitating structural plaster, walnut wood panel
Tags: booth, modern trade show booths, trade show booth design, creative trade show booths, custom trade show booths, Smart Design Expo stand, Smart Design Expo booth
Production Technology: We focused on advanced technologies and materials reflecting the brand's commitment to architectural excellence and user comfort. Natural materials like wood, stone, and textured plaster were used to craft an interior inspired by nature and urban villa elegance. This approach allowed for detailed replication and durability of the display. The project aimed to optimally showcase the brand's products, facilitating intuitive interaction and direct experience of WISNIOWSKI's offerings, highlighting a unique blend of traditional craftsmanship and modern technological solutions
Design Challenge: The main challenge was blending modern tech and creative design within legal and production limits, requiring understanding trends and expectations. Overcoming external constraints like safety laws and material availability was tough. Striking a balance between innovation and quality, through constant iterations and testing, was crucial to meet client and market needs effectively
Research: This research focuses on the impact of modern trade show booths on visitor engagement and product presentation effectiveness. Using a mixed-method approach, including case studies, surveys, and direct observation, with tools like online questionnaires and expert interviews, it involved exhibitors and visitors from various industries. Results highlight the appeal of booths combining technological innovations with creative design, emphasizing the importance of interactive elements
Inspiration: The driving force behind this project was the idea of a city villa that merges the sophistication and contemporary vibe with the coziness and convenience of city life. The design features a contemporary facade and architectural innovations intended to fuse beauty with utility. Grounded in extensive research of urban architectural trends, this design stands as a prime vehicle for presenting client products, epitomizing the ideal harmony of aesthetics and functionality
Project Duration: The project started in January 2023 in Poznan and finished in April in 2023 in Munchen, was excibited in BAU Munchen in 2023
Operation Flow: This booth was designed with visitor interaction in mind. Products are displayed in their real-life contexts, akin to an urban villa setting. These solutions provide a better experience by making it easier to understand the offerings and establish contact with the brand
Patents: Trademark (2023) Smart Design Expo.
Team Members: Designer: Marzena Michalska
Project Manager: Agnieszka Skora
Image Credits: Image #1: (Photographer) Patryk Lewinski, 2023
Optional Image #1: (Photographer) Patryk Lewinski, 2023
Optional Image #2: (Photographer) Patryk Lewinski, 2023
Optional Image #3: (Photographer) Patryk Lewinski, 2023
Optional Image: #4: (Photographer) Patryk Lewinski, 2023