T'aom Fruchtsapferpakking by Binggrae Design Team

T'aom Fruchtsapferpakking by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2024

T'aom Fruchtsapferpakking

by Binggrae Design Team

Client: Binggrae

A' Design Award yn Brûns Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #158707

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About T'aom Fruchtsapferpakking

T'aom is in ferpakkingsûntwerp dat makke is foar in kuollein fruchtsapmerk dy't allinnich fan natuerlike yngrediïnten makke wurdt. It merklogo brûkt oanhelingstekens as kleuraksint, en ôfbyldingen fan farsk fruit ferskine op alle produkten om de reeks in ienheidlik uterlik te jaan. De ferpakking is sa ûntworpen dat it ôffal ferminderje. In streepdop ferfangt it aluminium deksel, en it ekolabel lit maklik los as it mei wetter yn oanrekking komt, wat konsuminten helpt by it recyclen. De T'aom-reeks omfettet sapflessen, sapkartons en froezen izelkes mei fruchtsmaak.

The Recognition

About the A' Design Award yn Brûns

T'aom Fruchtsapferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan T'aom Fruchtsapferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. T'aom Fruchtsapferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
Dimensions & Packaging: 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm
Tags: fruit juice
Production Technology: As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
Inspiration: The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
Project Duration: The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
Patents: Copyrights belong to Binggrae Co., Ltd.
Team Members: Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design)
Image Credits: Binggrae