Kurimu Ice Cream Iisferpakking by Lance Francisco

Kurimu Ice Cream Iisferpakking by Lance Francisco is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2024

Kurimu Ice Cream Iisferpakking

by Lance Francisco

Client: Lance Francisco

A' Design Award yn Brûns Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #158814

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kurimu Ice Cream Iisferpakking

Kurimu is in ferpakkingsûntwerp foar premium iis dat ferkocht wurdt yn pinte-bakjes. It ûntwerp wjerspegelet Japansk minimalisme, mei foar elke smaak in ienfâldige yllustraasje. Duorsum kartonpapier waard keazen fanwegen de sterkte, en de yllustraasjes waarden makke mei digitale software. Offsetdruk waard brûkt om de kleuren konsekwint te hâlden, en prototypen waarden test op funksjonaliteit. De ynhâlden lay-out hâldt de oandacht op it produkt, wylst it dochs de nedige ynformaasje presintearret. It resultaat stipet it ambachtlike karakter fan it merk.

The Recognition

About the A' Design Award yn Brûns

Kurimu Ice Cream Iisferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Kurimu Ice Cream Iisferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Kurimu Ice Cream Iisferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kurimu's packaging embodies Japanese minimalism with flavor-centric illustrations. This fusion of tradition and modernity elevates Kurimu to a premium brand, enhancing the consumer experience and reinforcing its artisanal image.
Dimensions & Packaging: Label: Top width & diameter 284mm x Bottom width & diameter 229mm x height 90mm
Top Label: Diameter 93mm
Tags: Kurimu, Ice Cream, Packaging Design, Japanese, Minimalism, Premium, Artisanal, Minimalist, Culture, Pint
Production Technology: Kurimu's packaging blends traditional and modern techniques. Durable paperboard was chosen for quality, while digital software crafted minimalist illustrations capturing each flavor. Precision offset printing ensured consistent colors, and prototypes were rigorously tested for functionality. This comprehensive approach delivered a visually stunning and cohesive packaging experience for Kurimu ice cream.
Design Challenge: The creative challenge was distinguishing minimalism from oversimplification. Balancing simplicity while conveying essential information without excessive reduction was key. Careful consideration of design elements like typography and iconography maintained visual appeal and informativeness. Iterative testing and feedback refined the design, effectively showcasing Kurimu's premium handcrafted ice cream while embodying minimalism.
Research: Market research and design analysis were conducted to understand ice cream packaging preferences and create a design aligning with the brand's vision and target audience. Competitor analysis and cultural semiotics provided insights into consumer behavior and design trends. This informed approach resulted in a unique packaging design enhancing brand recognition, consumer engagement, and sales.
Inspiration: The inspiration for this project came from Japanese minimalist culture and aesthetics, reflecting Kurimu's premium quality and vision. Extensive research into Japanese design philosophy guided the project, resulting in a harmonious fusion of visual appeal and brand essence.
Project Duration: The project started in August 2020 in Manila, Philippines.
Operation Flow: Interacting with Kurimu's packaging is intuitive and engaging. Customers are drawn to the minimalist design and unique flavor illustrations. Opening the packaging brings anticipation and delight, enhanced by quality materials. The simplicity keeps focus on the ice cream, creating a seamless and enjoyable experience.
Patents: Copyright, Lance Francisco.