Starka Wildside Flaskeûntwerp en Etiketten by Asta Kauspedaite

Starka Wildside Flaskeûntwerp en Etiketten by Asta Kauspedaite is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2024

Starka Wildside Flaskeûntwerp en Etiketten

by Asta Kauspedaite

Client: MV Group

A' Design Award yn Sulver Winner in Ferpakking Category

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Verified Award Winner

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Colors

The Design

About Starka Wildside Flaskeûntwerp en Etiketten

De Starka-famylje, dy't basearre is op djipwoartele tradysje, hat in nij lid - de jongereinsk dûrveande Starka Wildside. Kulivearre troch de iuwen hinne, binne de smaakkarakteristiken no oanfolle troch de ûnferwachte neimaak fan wylde brombeien. Bliuwend binnen it gebiet fan tradisjonele dranken, hat it ûntwerp fan de ferpakking foar dit produkt as doel om in fleach frisse loft yn de fisuele aspekten ek oer te bringen. It earrebarre-karakter, dat in symboal wurden is fan de Starka-famylje, feroare dizze kear yn in spesjale jongereinsk uterlik.

The Recognition

About the A' Design Award yn Sulver

Starka Wildside Flaskeûntwerp en Etiketten is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Starka Wildside Flaskeûntwerp en Etiketten wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Starka Wildside Flaskeûntwerp en Etiketten is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The "Starka" family, which is based on deep-rooted tradition, has a new member. The youthfully daring "Starka Widside". Cultivated over the ages, the flavor characteristics have now been complemented by the unexpected aftertaste of wild blackberries.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
Tags: Lithuanian, Starka, wild, stork, ethnographic, design, MV GROUP, Stumbras, Studija Creata
Production Technology: Glass bottle. Flexo printing.
Design Challenge: The stork character, which has become a symbol of the Starka family, required a special youthful appearance this time. Traditionally fashioned in the style of old etchings. Only this time, he is a youthful, wild traveller. His wind-blown hair and the details of his outfit make it clear that he knows his way around the modern world.
Research: Staying within the territory of traditional beverages, the design of the packaging for this product aims to convey a gust of fresh air in the visuals as well. Bolder color combinations are used to reveal the taste qualities. The foil elements glimmer with a rarer copper shade.
Inspiration: Everyone has something wild, unique and special hidden deep inside. Dare to discover your secret character. Face your wild side.
Project Duration: Stumbro Starka Wildside was updated in 2023.
Operation Flow: With its unexpected form, "Starka Wildside" is inviting you to experience more, in a bolder, more real way.
Image Credits: Edgaras Marozas (http://www.krop.com/edgarasmarozas/)